Started as a small firm in the year 1948, Pastonji Brands & Holdings Pvt Ltd, Mumbai, went on to establish itself as a brand in 1989 with ice cream as its first product. And today, the company offers a huge pool of products like ice creams, frozen desserts, flavoured milk, mango-based drinks and packaged drinking water.
Being in the family business, Naim Hafizi, the young entrepreneur spotted the new potential product in the dairy industry and with the knowledge in this field, successfully launched ‘GoSip’ flavoured milk in amazing flavours like Kesar Elaichi, Pista, Strawberry, Chocolate, Coffee, Mango and Butterscotch.
‘Milk is our base but flavours are our fun’ shares, Maaz Mutvali, Marketing Head, Beverage Division, Pastonji Ice cream.
Today, the brand is spread across Maharashtra and recently started their operations in Gujarat. The company also offers crunchy waffle cone, ice cream cups, bars and candies, an all time favourite with kids.
Pastonji identifies the consumer’s changing habits towards healthy beverages. It is looking forward to build similar alliances in near future, which will increase their reach. “There is always competition and challenge in every industry, but perceiving the competition and beverage industry is to improve our product and provide the consumer’s best taste as possible,” thinks Mutvali.
And according to them, consumers today are more interested than ever in eating a healthy and varied diet. And they’re also on the lookout for special moments of indulgence and new, unusual taste experiences.
With availability of GoSip in online platforms like Bigbasket.com, the Group is also aiming at a business of Rs 400 crore for flavoured milk in India with a growth of CAGR of 21 per cent by 2016.
GoSip is also targeting to capture 9 per cent of the market share in Maharashtra by March 2016.