This shift translates to a growing preference for foods packed with active ingredients such as antioxidants, prebiotics, plant proteins and superfoods.
ICRA estimates suggest that these chains are set to open 2,300 new stores with an investment of Rs 5,800 crore between 2022-23 and 2024-25, underscoring the industry's resilience and its adaptability to changing market dynamics.
Named after the Malay word "to wander," Kembara brings authentic comfort food with handpicked recipes from cuisines across Asia - Japanese, Thai, Chinese, Vietnamese, Malay, Korean, and many more.