Besides architecture, modern amenities and a vibrant economy, the pink city is also known for the gastronomic delights it offers to its residents. Jaipur, already famous for its traditional fare comprising Daal Baati and Laas Maas, is at the threshold of entering a new territory where it aspires to cater to a growing section of people who want to try global cuisines. The Pink City has many functional multi-cuisine restaurants and the food scene is only going to get exciting with many big brands already penetrating the city.
Not just the big names are looking at the city for a presence but cloud kitchens based out of the city is luring investors and f&b giants for acquisitions. The recent acquisition of Jaipur-based cloud kitchen, White Kitchens will be instrumental to Curefoods’ Tier 2 expansion strategy. Similarly, when Shyam Thakur disclosed the expansion plan of Momo King, Jaipur was on his top list, owning to the growing demand.
“When it comes to looking at potential and opportunities for expansion, we identify a lot of potential in the city. We believe that tier 2 cities have become the breeding ground for opportunities due to the huge demand for quality products and limited options available,” he added.
Estimates vary but on average 20 percent of restaurants in Jaipur shut their shops due to Covid led crisis but those who survived limped back closer to normalcy much faster than in any other tier 2 cities. Before the pandemic, Jaipur had witnessed a surge in new restaurants. According to a data research website, the count went par 5000.
The two lost pandemic years stuck at home, contradictory though it may sound, both accelerated and slowed the move to tier-2 and tier-3 cities. At one level, youngsters who found themselves on a train or plane back to small-city India and the new world of work from home (WFH) have begun wondering whether they should return to the big city with its sky-high rents and hour-long commutes.
According to one estimate, 10 to 20 per cent of youngsters who don’t have customer-facing jobs are reluctant to return to big-city life. Jaipur in these last two years have got a lot of residents coming back and opting to stay forever, they have, however, bought back the exposure of multiple cuisines along with themselves, giving a push to brands to grow.
Looking at another aspect, Jaipur, which has the Mahindra World City sees plenty of hotels and restaurants growing fast in the vicinity. “IT biggies such as TCS, Infosys, and Tech Mahindra have opened up centres in Jaipur with major projects being executed in the software-services space. Other co-working companies, too, have spotted the opportunities. Smartworks is finalising co-working spaces in Jaipur. This has given a sudden rise in our customer base,” the owner of Daniel's Oriental Kitchen situated in the neighbourhood commented.
A recent study launched by MBA students indicated that social media though not much popular among consumers of Jaipur for restaurant selection is now a strong driving force. Online visibility through social media marketing is gradually becoming a secret weapon of restaurant owners in having a strong customer base. Consumer buying behaviour is changing very speedily & marketers have to change their strategies according to the scenario. Therefore now the
The demand for global cuisines is on the rise and restaurateurs are reading it as an investment and expansion option. "The gennext is visibly drifting towards healthier eating options which spell a boon for most restaurant chains. With the average Indian more travelled and exposed to international cuisine, he/she is willing to experiment and settle for global flavours," said Kuldeep Singh, MD of Spice Court.
Other outlets like Meraaki Kitchen, The Forresta, Townsend Bar & Kitchen, Tapri Central, Cafe White Sage etc are beating the aristocracy of high end restaurants situated in the metros. While they are claiming positive turnover, owners are happy to plan for within city expansion, giving much-needed hint that the f&b market of Jaipur is booming, and the local patrons are demanding more.
Mumbai’s favourite bar located at Khar West, Radio Bar, is celebrating its 10th anniversary.
Known for creating luxury with food and drink and uplifting the mood with its music, the brand is also high on expansion.
“Ten years ago, Radio Bar opened its doors with one simple goal—to be your happy place. A place where the music is loud, the memories are louder, and the vibes are always just right,” read an Instagram post by the brand.
Radio Bar will also organise live performances by some of Radio Bar’s favourite artists to mark the week of celebration - including Afreen (2nd May), Sairaah (7th May), Siddharth Kohli (9th May) & Bobby (11th May).
“We will also be launching a brand new food and drinks menu — including a specially curated and unique and exciting cocktail menu,” shared Syesha Kapoor, Associate Director, Aspect Hospitality that runs Radio Bar.
It is also planning to debut its entire team to a brand-new uniform to mark this new era, which subsequently will be implemented across all Radio Bar outlets pan India.
“At Radio Bar, the music doesn’t just play — it pours. Our all-new cocktail menu is a tribute to the tracks that made us move, featuring playful concoctions like Subah Hone Na De, Zara Sa Jhoom Lo Mein, Pehla Nasha, and Chaiya Chaiya. Each cocktail hits a different note — whether you’re in the mood to sway, spin, or just sit back and vibe. Just like our stage, our bar celebrates all things homegrown, bold, and unmistakably Mumbai,” she added.
Elevating experience, the brand will also have a full rebrand of the crockery and plateware customised with Radio Bar logos and graphic elements.
Currently operating at Khar (Mumbai) and Bellandur (Bengaluru), it is also planning to enter Hyderabad by this June and Mumbai (Airoli & Malad) by end of August.
For those seeking an authentic taste of Tamil Nadu, Tanjore Tiffin Room offers an unparalleled gastronomic experience. This restaurant is not just a dining destination but a cultural immersion that brings the flavors of Tamil Nadu to the urban landscape. Each dish on the menu is a celebration of traditional Tamilian cuisine, where every bite is a testament to the region’s rich culinary heritage.
Established by restaurateur Kishore DF, known for Pot Pourri, Lemon Grass, and other successful ventures, Tanjore Tiffin Room is dedicated to offering authentic, home-style Tamil food. Inspired by family recipes passed down through generations, the restaurant combines comforting, traditional flavors with a modern dining experience.
Prashant Pallath, Partner at Tanjore Tiffin Room, comments, “Our vision has always been to bring the essence of traditional, regional Tamilian cuisine to an urban bistro setting. Inspired by grandmama's recipes and the comforting flavors of home-style cooking, we’ve strived to create a space where tradition meets hospitality.”
One of the highlights of the restaurant is the “Samplers,” where guests can choose their favorite curry, with the helpful guidance of the staff on which accompaniments best complement the dish. The restaurant’s culinary offerings are available in both its Mumbai and Goa locations.
The interiors, designed by Shabnam Gupta, showcase a blend of traditional Tamil elements and contemporary design. With distressed walls, patterned tiles, and murals, the space reflects the essence of South India while offering a modern and welcoming atmosphere.
From the refreshing Thalaivaa cocktail to appetizers like jackfruit cutlets and prawn sundal, the menu offers a diverse range of dishes that highlight the rich flavors of Tamil Nadu. The curry sampler, featuring coconut, tamarind, and tomato-based dishes, paired with coconut rice, mutton stew, and prawn curry, is a must-try for anyone wanting to explore the authentic tastes of the region.
As one satisfied guest summed up the experience, Tanjore Tiffin Room offers “real, ghar jaisa Tamil sapaad.” A true celebration of Tamilian home cooked food, this restaurant promises a memorable dining experience for all who visit.
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