Fast food chain Burger King is planning to add 35-40 outlets in India by end of 2016.
The US based burger chain which entered India in November 2014, is targeting to position itself as a leading quick service restaurant brand in the fast evolving Indian food market.
"Burger King is a mass brand and the idea is to get into every city including tier 1, 2 and 3. The plan is to build a huge portfolio of restaurants in India and lead in India as a restaurant brand in QSR (quick service restaurants)," shared Rajeev Varman, CEO, Burger King India to PTI.
The company, which operates 48 stores in India, indicated that it is likely to expand at the same pace as last year- opening 35-40 stores in 2016.
"Last year, we had entered about 13 cities, with major cities like Bengaluru, Mumbai, Delhi, Hyderabad, Punjab and Pune. We are continuing to build at a similar pace like last year. We are making sure that we cover all markets," Varman added.
When asked if the Burger King will open stores in existing cities or tap new markets as its expands in the country, Varman said: "We will continue to build in cities that we have entered and will also continue to build in newer cities. The aim is to effectively reach our customers."
As a part of its focus menu innovation, Burger King has brought in India recent global launch 'Angry Whopper' made of red buns and spices.
"We are committed to giving our guests in India a whole new experience in burgers,” Varman pointed.