In a country like India, where millennials and Gen Z are often seen revolting against the age old patriarchal and orthodox norms, It is not very surprising to know that more than half of the population wants to have couple friendly rooms.
A survey revealed by the travel company, Goibibo says that over 72% of people (who responded) chose a couple-friendly hotel for their short stays. The survey included 1000 respondents, in which couples falling on the age group between 22 to 26 years participated.
It says that more than 45% of the hotel bookings are done by the couples living in the same city and around 54% of bookings were done for outstation hotels. Further it also found that around 50% of the respondents had booked couple-friendly hotels more than five times during the period of last year.
Although the bookings for couple-friendly hotels are on rise, it also shows that how prejudiced is the hospitality industry. There is a sense of constant fear of judgment among couples while booking. The survey says around 39% of respondents fear the intrusive behavior of the hotel staff and around 36% are not sure about sharing their identity proofs during check-ins.
Meanwhile, bookers are also not comfortable to further receive promotional mails from the hotel they had stayed and would not want to be on their travel records, the survey added.
"This survey shows how hassle-free access to safe spaces and cost-effective comfort is what matters most to young couples looking to book hotels," Goibibo Chief Marketing Officer Sunil Suresh said.
Pointing out a few factors that are considered by couples while making reservations at a couple-friendly hotel, the survey reported that more than 80 per cent of the respondents shared their comfort in booking hotels that offer 'No Questions Asked' check-ins. Other factors such as affordability, location, ratings, privacy and discounts were also involved in the survey.