Affordable casual dining restaurants are the fastest growing segment in the organized food service market with 41 per cent, followed by quick service restaurants at 22 per cent, says NRAI food service report.
“Affordable Casual Dining Restaurants are moderately priced food with table service,” shares Rahul Singh, President, National Restaurant Association of India and Owner- The Beer Café by adding that this format offers a casual ambience while serving as a bridge between QSRs and premium casual dining restaurants.
They are the most preferred segment in the food service industry when it comes to dining. Multiple cuisines, satisfactory price range, reasonable focus on dining experience- ambience, service, food quality, presentation and easy availability of restaurants belonging to the format make it a popular choice.
“Affordable casual dining restaurants allows people to eat meal at their convenience at affordable prices,” adds Karan Tanna, CEO, Yellow Tie Hospitality and Member- NRAI by adding that ACDR caters to affordability and people while on the move or during their office hours prefers such joints and people today can bet on this segment.
The report also mentioned that the organized ACDR segment in India is estimated to be at INR 60,255crore in 2018-19. Standalone restaurants contribute 86 per cent, INR 51,855 crore while chain restaurants contribute to 14 per cent, INR 84,00 crore in the overall organized ACDR format.
“Major chain players in this segment are Barbeque Nation with 117 outlets and Bercos with 31 Outlets to name a few,” adds the report.