India picks homestyle and high protein meals to eat healthy this 2021, shared a report by Swiggy’s Health Hub.
According to the report, it showed that 20% more Indians ate healthy in Jan 2021, a trend that is deemed to rise through the year
Millet Khichdi, Multigrain Masala Dosa, Mexican Burrito Bowl, Caesar Salad, Corn Sandwich along with sugarfree ice cream were the most ordered healthy dishes on 1 January 2021, it added.
Swiggy’s recently launched Health Hub, shows that eating healthy meals is now in vogue in the country especially with new year resolutions.
The Health Hub is planning its expansion beyond 4 cities to Chennai and 10 other cities through the year.
Health Hub, a first-of-its-kind dedicated healthy food discovery destination on the Swiggy app that offers over 90,000 healthy dishes tells an interesting story about how Indians preferred to eat healthy in January 2021.
Curated and verified by certified nutritionists, Health Hub is currently live in Mumbai, Delhi, Hyderabad, and Bangalore with plans to expand to other major cities through the year. Below are some key trends and findings from Swiggy Health Hub.
Make way for high protein and Keto diet: Most health-conscious consumers in the four cities ate high protein meals and Keto emerged as the most popular diet. Swiggy has uniquely positioned the dish selection on Health Hub to suit the special requests for various discovery options such as High Protein, Low Fat, Low Calorie, Fibre Rich, and Keto dishes. Additionally, Swiggy has worked hard with nutritionists and restaurant partners to create healthy items across cuisines which generally aren't associated with healthy eating and are closer to Indian consumers' taste palette truly becoming a one-stop-shop for all those wanting to follow a healthy eating habit.
City with the healthiest orders: India’s IT hub Bangalore was crowned as the city with the maximum orders for healthy food in the country. A look at city-wise preferences for health meals shows that Hyderabad ordered the most Barbeque Grilled Salads, Protein Guacamole Bowls and healthy breakfasts. Mumbaikars went for Burrito Bowls, Caesar Salads, Homestyle North Indian Khichdis and combos. And healthy eaters in NCR ordered healthy breakfast items such as Poha and Upma; Protein Salads and Bowls for other meals.
Timely and measured meals: Undeterred by the unreasonable demands of work from home, consumers have made it a point to eat healthy and timely meals with orders for lunch peaking at 1 pm and for dinner at 8 pm. The average calorie count per meal was higher for lunch orders at 360 calories with people ordering meals with 335 calories for dinner orders. Consumers also ate more healthy meals on Mondays and Thursdays to beat their work blues at the beginning and the middle of their work week.
The above data is based on lakhs of orders received on Swiggy Health Hub, a unique offering by Swiggy between January 1st to 31st 2021 across Bangalore, Mumbai, Delhi /NCR and Hyderabad.