Both wine and beer bring unique and enjoyable experiences to the table. Choosing between them depends on your taste, the food you’re pairing them with, and the occasion.
Beer is more than just a chilled beverage you enjoy on weekends — it’s a rich blend of history, science, art, and culture. With its origins dating back thousands of years, beer has been a part of human celebrations, rituals, and daily life across the globe.
Beer isn’t a villain, but it’s not a hero either. Like many things, it’s best enjoyed in moderation. In India, the beer culture is still taking shape, especially with the rise of craft and unfiltered brews.
Pairing Indian food with alcohol isn’t as tricky as it sounds. It’s all about understanding the balance between flavors and choosing the right drink that complements your meal.
Mahou San Miguel is all set to revolutionise the way people drink in India by targeting customers' who do not just drink beer but savor and enjoy it. Here's what Erik d'Auchamp, CEO, Mahou India has to say on growing the brand in India.