A Guide to Different Breads and Their Nutritional Value

Indian cuisine is incomplete without bread. From soft rotis to crispy kulchas, every region has its specialty. Indian breads are not just delicious but also packed with nutrients. Some are light and healthy, while others are indulgent and perfect for festive feasts.

In this article, we will explore the different types of bread in India, their benefits, and the best ways to enjoy them. We will also look at popular brands offering high-quality wheat and flour to make these breads at home.

Read more: A Guide to Different Breads and Their Nutritional Value

1. Poori – The Golden, Crispy Delight

Poori is a traditional deep-fried Indian bread made from whole wheat flour, water, and a little oil. It is known for its light, airy texture and crisp golden-brown exterior. The secret to a perfect poori lies in kneading the dough firm but soft and rolling it evenly. Unlike other breads, poori puffs up due to the high frying heat.

Health Benefits and Concerns

• Rich in energy, making it a great choice for children and those who need a calorie boost.
• Whole wheat flour provides some fiber, but frying reduces its overall nutritional benefits.
• Not suitable for diabetics due to the high glycemic load.
• Excessive consumption can lead to weight gain due to high oil absorption.

Who Can Eat Poori?

• Good for: Children, those needing quick energy, or anyone looking for a festive treat.
• Avoid if: You have diabetes, high cholesterol, or digestive issues.
• Tip: Use less oil and pair it with fiber-rich foods like chana masala to balance the meal.

Also check: Traditional Food Items That You Must Try This Holi

2. Luchi – The Soft and Light Bengali Bread

Luchi is a Bengali-style deep-fried bread that looks like poori but is made from refined flour (maida) instead of whole wheat. This makes it softer, whiter, and more delicate in texture. Unlike poori, luchi is usually fried at a lower temperature, making it lighter and flakier. It is commonly eaten with aloo dum, cholar dal, or Bengali sweets.

Health Benefits and Concerns

• Easier to digest compared to poori due to its fine texture.
• Lower in fiber as it is made from refined flour.
• Not suitable for weight watchers due to high-fat content.
• May cause blood sugar spikes in diabetics.

Who Can Eat Luchi?

• Good for: People looking for a softer alternative to poori, occasional indulgence, and festive meals.
• Avoid if: You are diabetic, gluten-intolerant, or on a weight-loss diet.
• Tip: Pair luchi with protein-rich dishes like chana dal to balance the meal.

Check more: Sambar: A Nutritious South Indian Delight with a Rich History

3. Paratha – The Versatile Indian Bread

Paratha is a popular Indian bread made from whole wheat flour and cooked on a griddle with ghee or oil. It can be plain or stuffed with a variety of fillings like potatoes, paneer, spinach, radish, or even lentils. The layered, flaky texture makes it heavier than roti but more flavorful.

Health Benefits and Concerns

• Good source of complex carbohydrates, making it a long-lasting energy source.
• Whole wheat flour adds fiber and essential nutrients.
• Stuffed parathas with vegetables or paneer boost protein and vitamins.
• High in fats if cooked with excessive ghee or butter.

Who Can Eat Paratha?

• Good for: Growing children, active individuals, and those who need filling meals.
• Avoid if: You are on a low-fat diet or have cholesterol issues.
• Tip: Use less oil and serve with yogurt or pickle for a balanced meal.

4. Naan – The Rich, Soft Tandoori Bread

Naan is a soft, fluffy, and slightly chewy bread made with refined flour, yogurt, and yeast. It is traditionally cooked in a tandoor (clay oven), which gives it a charred flavor. Naan is often brushed with butter or ghee before serving. Variants like garlic naan, butter naan, and cheese naan add more flavor.

Health Benefits and Concerns

• Higher in protein compared to other Indian breads due to yogurt and milk.
• Refined flour makes it low in fiber, which can cause blood sugar spikes.
• Not suitable for gluten-intolerant people.
• Heavier to digest than whole wheat bread.

Who Can Eat Naan?

• Good for: Those who love soft, flavorful bread with gravies.
• Avoid if: You have diabetes, gluten sensitivity, or prefer whole grains.
• Tip: Opt for whole wheat naan for a healthier alternative.

5. Kulcha – A Soft and Stuffed Delight

Kulcha is similar to naan but made without yeast. It is often stuffed with spiced potatoes, paneer, or onions and cooked in a tandoor or on a griddle. The most famous version is Amritsari Kulcha, which is crispy outside and soft inside.

Health Benefits and Concerns

• Easier to digest than naan due to the absence of yeast.
• Stuffed kulchas provide extra nutrition, depending on the filling.
• Not ideal for weight loss due to refined flour.
• Can be heavy if cooked with too much butter.

Who Can Eat Kulcha?

• Good for: Those who love rich, stuffed bread with spicy curries.
• Avoid if: You have diabetes, gluten intolerance, or are on a diet.
• Tip: Try whole wheat kulcha with low-fat yogurt for a healthier option.

6. Appam – The Soft & Fluffy Kerala Pancake

Appam is a South Indian and Sri Lankan delicacy made from fermented rice batter and coconut milk. It is cooked in a special pan called an appachatti, which gives it a crispy edge and soft, fluffy center. Unlike other Indian breads, appam is gluten-free and naturally fermented, making it easy to digest.

Health Benefits and Concerns

• Rich in probiotics due to natural fermentation, which aids digestion.
• Low in fat, making it a good choice for a light meal.
• Gluten-free, making it suitable for people with gluten intolerance.
• Low protein content, so it should be paired with protein-rich foods like coconut chutney or egg curry.

Who Can Eat Appam?

• Good for: Those with gluten intolerance, digestion issues, or looking for a light, healthy meal.
• Avoid if: You need high-protein food or have trouble with fermented foods.
• Tip: Pair it with vegetable stew or lentil curry for a balanced meal.

7. Bhatura – The Puffy, Deep-Fried Indulgence

Bhatura is a thick, fluffy, deep-fried bread from North India. It is made from refined flour (maida), yogurt, and baking powder, giving it a soft and slightly tangy taste. Bhatura is most commonly paired with chole (spiced chickpeas), making the famous dish chole bhature.

Health Benefits and Concerns

• Rich in calories, making it an energy-boosting meal.
• Fermented dough aids digestion but can cause bloating in some people.
• High in oil absorption, making it unsuitable for people with heart issues.
• Not a good choice for diabetics due to its high glycemic index.

Who Can Eat Bhatura?

• Good for: Those who need high-calorie meals, occasional treats, and festive foods.
• Avoid if: You have diabetes or cholesterol issues or are trying to lose weight.
• Tip: Use whole wheat flour instead of maida for a healthier bhatura.

8. Puran Poli – The Sweet, Nutritious Flatbread

Puran Poli is a sweet stuffed flatbread from Maharashtra. It is made from whole wheat flour and stuffed with jaggery, chana dal (split Bengal gram), cardamom, and ghee. It is often eaten during festivals like Holi and Diwali.

Health Benefits and Concerns

• Rich in protein and fiber due to chana dal.
• Jaggery is a natural sweetener, making it healthier than sugar.
• Good source of iron, beneficial for people with anemia.
• High in calories, so portion control is important.

Who Can Eat Puran Poli?

• Good for: Those looking for a nutrient-rich sweet, growing children, and people with iron deficiency.
• Avoid if: You are diabetic or trying to reduce sugar intake.
• Tip: Use less ghee and pair with warm milk for better digestion.

9. Sheermal – The Fragrant, Royal Bread

Sheermal is a sweet, saffron-flavored flatbread from Mughlai cuisine. It is made with refined flour, milk, sugar, ghee, and saffron, giving it a rich, golden color and a soft texture. Sheermal is often eaten with kebabs, curries, or tea.

Health Benefits and Concerns

• Good source of energy due to its high carbohydrate content.
• Rich in milk proteins, making it better than plain bread.
• Not suitable for diabetics due to added sugar.
• Refined flour makes it low in fiber, which can cause blood sugar spikes.

Who Can Eat Sheermal?

• Good for: People looking for a sweet, rich bread with Mughlai dishes.
• Avoid if: You are diabetic or prefer whole grains.
• Tip: Try whole wheat sheermal with honey instead of sugar for a healthier version.

10. Bakarkhani – The Crunchy, Layered Delight

Bakarkhani is a thick, crunchy flatbread with multiple layers, often baked in a tandoor. It is made from refined flour, ghee, milk, and sugar, giving it a slightly sweet and crispy texture. It is popular in Kashmiri and Mughlai cuisine and is often paired with tea, korma, or kebabs.

Health Benefits and Concerns

• Good for energy due to high carbohydrate content.
• Rich in ghee and milk, making it flavorful but high in fat.
• Not ideal for weight loss due to refined flour and sugar.
• Can cause digestion issues if consumed in excess.

Who Can Eat Bakarkhani?

• Good for: Those who enjoy crispy, rich bread with tea or meat dishes.
• Avoid if: You have digestive issues, diabetes, or prefer low-fat foods.
• Tip: Try whole wheat Bakarkhani with less sugar for a healthier option.

11. Parotha – The Flaky and Flavorful Delight

Parotha, often confused with paratha, is a South Indian flatbread made from maida (refined flour) or whole wheat flour. It is known for its crispy, flaky layers achieved by folding and rolling the dough multiple times before cooking. Traditionally, it is cooked with a generous amount of ghee or oil, giving it a rich taste. Parotha is commonly paired with spicy curries like salna, kurma, or egg curry.

Health Benefits and Concerns

• High in energy, making it great for active individuals.
• Rich in fats, which helps keep you full for longer.
• Can be heavy on digestion due to the oil content.
• Not ideal for diabetics due to refined flour and high glycemic index.

Who Can Eat Parotha?

• Good for: Those needing a high-energy meal, people who love flaky breads.
• Avoid if: You have digestion issues or high cholesterol, or are trying to lose weight.
• Tip: Use whole wheat flour and less oil for a healthier version.

12. Laccha Paratha – The Layered North Indian Favorite

Laccha Paratha is a multi-layered, flaky bread made using whole wheat or refined flour. The dough is repeatedly folded and rolled, creating its distinct spiral layers. It is typically cooked with ghee or butter and served with rich curries like dal makhani, paneer butter masala, or kebabs.

Health Benefits and Concerns

• Good source of fiber when made with whole wheat.
• Tastes rich due to ghee but can be high in saturated fats.
• Better than maida-based breads due to complex carbohydrates.
• Not recommended for people with gluten sensitivity.

Who Can Eat Laccha Paratha?

• Good for: Those who enjoy flavorful, crispy bread with curries.
• Avoid if: You need a low-fat diet or have gluten intolerance.
• Tip: Use less butter and whole wheat flour for a balanced meal.

13. Roti/Chapati – The Everyday Indian Staple

Roti or Chapati is the simplest and healthiest Indian flatbread, made from whole wheat flour and water. It is a staple in Indian households, eaten daily with vegetables, lentils, or meat dishes. Unlike parathas, it is not fried or cooked with oil, making it a light and healthy choice.

Health Benefits and Concerns

• High in fiber, which helps with digestion.
• Low in calories, making it great for weight management.
• Packed with complex carbs, which provide long-lasting energy.
• May cause bloating in some people due to wheat gluten.

Who Can Eat Roti/Chapati?

• Good for: Everyone, including diabetics, weight-watchers, and kids.
• Avoid if: You have gluten intolerance or prefer grain-free diets.
• Tip: Pair with protein-rich dals or paneer to make a balanced meal.

14. Bhakri – The Stiff and Nutritious Farmer’s Bread

Bhakri is a thick, coarse, and slightly hard flatbread made from millet flours like jowar, bajra, or ragi. It is popular in Maharashtra, Gujarat, and Karnataka and is typically eaten with spicy chutneys, sabzi, or dal. Unlike soft rotis, bhakri has a dense texture and is cooked over an open flame.

Health Benefits and Concerns

• Rich in fiber and gluten-free, making it ideal for digestion.
• Good source of iron and calcium, beneficial for bone health.
• Helps control blood sugar levels, making it great for diabetics.
• Dry texture may not be liked by everyone.

Who Can Eat Bhakri?

• Good for: Diabetics, people with gluten intolerance, and those needing high-fiber food.
• Avoid if: You prefer softer breads or need low-carb options.
• Tip: Serve hot with ghee or curd to enhance taste and texture.

15. Tandoori Roti – The Smoky and Rustic Delight

Tandoori Roti is a thick, slightly chewy flatbread made from whole wheat or refined flour, cooked in a tandoor (clay oven). The high heat gives it a charred, smoky flavor. It is often served with tandoori chicken, dal makhani, or rich curries in North Indian cuisine.

Health Benefits and Concerns

• Lower in fat than fried breads like naan or paratha.
• It's a great source of fiber if made with whole wheat flour.
• Has a chewy texture, which some may not prefer.
• It may be made with maida in restaurants, which reduces its nutritional value.

Who Can Eat Tandoori Roti?

• Good for: People looking for a low-fat, fiber-rich option with curries.
• Avoid if: You have trouble chewing or dislike smoky flavors.
• Tip: Ask for whole-wheat tandoori roti at restaurants for a healthier option.

16. Baati – The Rajasthani Baked Delight

Baati is a traditional hard, round, and baked wheat bread from Rajasthan. It is usually served with dal (lentil curry) and lots of ghee. The dough is made with coarse wheat flour, semolina, ghee, salt, and baking soda. Baati is baked in a clay oven or over open flames, giving it a crisp outer layer and soft inside. Some variations include stuffed baati with spiced dal or paneer.

Health Benefits and Concerns

• Rich in fiber due to whole wheat flour.
• High in healthy fats when made with ghee.
• Good for digestion but can be heavy if eaten in excess.
• Best consumed fresh, as it becomes hard when cold.

Who Can Eat Baati?

• Good for: Those needing an energy-rich meal, travelers, and people with active lifestyles.
• Avoid if: You have difficulty chewing hard foods or are on a low-carb diet.
• Tip: Eat with ghee and dal for better digestion and flavor.

17. Litti – The Stuffed Bihari Specialty

Litti is a famous Bihari dish similar to baati but stuffed with sattu (roasted gram flour) and spices. The dough is made with whole wheat flour and ghee, and the litti is baked over charcoal or tandoor. It is eaten with chokha (mashed potato, tomato, or brinjal) and lots of ghee.

Health Benefits and Concerns

• High in protein and fiber, making it filling.
• Rich in iron from sattu, helping with energy levels.
• Easily digestible, but excessive ghee can add extra fat.
• It can be made healthier by reducing ghee and using whole wheat flour.

Who Can Eat Litti?

• Good for: People looking for a protein-rich vegetarian meal, travelers, and those with a high-energy diet.
• Avoid if: You have digestive issues or prefer soft foods.
• Tip: Pair with curd and fresh chutney for a refreshing taste.

18. Kachori – The Crispy, Spicy Snack

Kachori is a deep-fried, crispy snack filled with spiced dal, peas, potatoes, or onions. It is popular in Rajasthan, Uttar Pradesh, and Madhya Pradesh. The outer layer is made from refined flour (maida), making it extra crunchy. Kachoris are best enjoyed with tamarind chutney or spicy aloo sabzi.

Health Benefits and Concerns

• Very high in fat, making it less suitable for daily consumption.
• Provides instant energy, perfect for long work hours.
• Deep-fried, which may not be good for heart health.
• Best consumed in moderation to avoid digestive issues.

Who Can Eat Kachori?

• Good for: Those craving a tasty snack, occasional treat lovers.
• Avoid if: You are on a low-fat diet or have digestive problems.
• Tip: Opt for baked or air-fried kachoris for a healthier version.

19. Thalipeeth – The Nutritious Maharashtrian Flatbread

Thalipeeth is a thick, spicy, and multi-grain flatbread from Maharashtra. It is made using a mix of jowar, bajra, wheat, chana dal, and rice flour along with spices, onions, and herbs. It is pan-fried and eaten with curd or butter.

Health Benefits and Concerns

• High in fiber, great for digestion.
• Rich in protein, making it filling.
• Gluten-free, suitable for those with wheat allergies.
• Can be spicy, which may not be ideal for sensitive stomachs.

Who Can Eat Thalipeeth?

• Good for: Health-conscious individuals, people with gluten intolerance, and diabetics.
• Avoid if: You have a spice-sensitive stomach.
• Tip: Add grated vegetables like carrots or bottle gourd for extra nutrition.

20. Thepla – The Gujarati Travel Bread

Thepla is a soft, thin, and mildly spiced flatbread from Gujarat. It is made with whole wheat flour, methi (fenugreek leaves), curd, and spices. It stays soft for long hours, making it a great travel food. Thepla is usually eaten with pickle, curd, or tea.

Health Benefits and Concerns

• Rich in iron and fiber from methi leaves.
• Low in fat, making it healthier than deep-fried snacks.
• Good for digestion, thanks to methi.
• May turn dry if stored for too long.

Who Can Eat Thepla?

• Good for: Travelers, diabetics, and those looking for a light meal.
• Avoid if: You don’t like fenugreek’s slightly bitter taste.
• Tip: Add yogurt or grated vegetables for extra softness.

21. Taftan – The Persian-Influenced Sweet Bread

Taftan is a soft, slightly sweet, and saffron-flavored flatbread with Persian origins, popular in North India and Pakistan. It is made using maida (refined flour), milk, yogurt, and saffron, giving it a soft texture and mild sweetness. It is often paired with rich Mughlai curries.

Health Benefits and Concerns

• Soft and easy to digest, perfect for children and elders.
• Contains dairy, which provides extra calcium.
• High in refined flour, making it less nutritious than whole wheat breads.
• Best eaten fresh, as it becomes chewy when cold.

Who Can Eat Taftan?

• Good for: Those who love soft, mildly sweet bread.
• Avoid if: You are on a gluten-free or low-carb diet.
• Tip: Pair with rich gravies for an authentic experience.

The Love for Indian Breads Lives On!

Indian breads are an essential part of every meal, offering a variety of textures and flavors. From the soft and nutritious roti to the deep-fried indulgence of bhatura, each bread has its unique charm. Parathas are stuffed and flavorful, while naan and kulcha pair perfectly with rich curries. Regional favorites like thepla, thalipeeth, and litti bring unique tastes and health benefits.

With top brands providing ready-to-make dough and flours, preparing these breads at home has become easier. Many options include whole wheat, multigrain, and gluten-free varieties to suit different diets. Whether you enjoy crispy pooris, flaky laccha paratha, or sweet puran poli, Indian breads enhance every meal. Explore the rich diversity of Indian breads and try new varieties to add flavor to your kitchen. From breakfast to dinner, these breads offer taste, nutrition, and tradition in every bite!

The ongoing coronavirus pandemic has led to the rising demand for the healthy and functional bakery items like products which consists of multi grains, nuts and other healthy products. The consumers are purchasing more bakery products due to their greater variety and high health quotient as it has been seen that people suffering from lifestyle diseases like diabetes, high blood pressure and obesity are more prone to the deadly infection.

Actually, the rise in lifestyle diseases has encouraged the Indian consumers to put their health up the priority list much before the pandemic and the COVID has only accelerated the need of healthy eating. According to a research by Mintel, almost three out of four Indians have put healthy eating as a higher priority as compared before the outbreak. Even Global Bakery Processing Equipment Market is projected to register a healthy CAGR of 5.7% in the forecast period 2019 to 2026. This healthy pattern of eating will stay post Covid too.

Also Read: How this French-bakery chain has approached to the Covid-19 situation

Multigrain breads will be ruling the charts

The consumption pattern of bread will see a major shift from the white breads towards more multigrain, wholegrain, specialty, ethnic and seeded breads. This is all due to the consumer’s desire for nutritious and healthier products, freshness and also more complex flavor profiles. Companies will continue to manufacture fortified and healthier products. The usages of lesser known grains such as millet and ragi will be gaining precedence over the regular flour among the baked products segment. Many companies have already started production of multigrain breads owing to their increasing preference among the consumers.

No more occupational hazards in the bakery production process

Coronavirus pandemic has paved the way for clean and hygienic environment inside the factory too. Proper maintenance of the machines and hygiene control are the important factors in the production of bakery products. It’s a matter of protecting the health of the people through a clean and hygienic environment. All the equipment, which is used in the bakery production, will be sanitised and audited regularly and any sign of the deteriorations must be fixed directly. It has been seen that many hazards in the production process can be avoided with the implementation of pest control, waste control and cleaning programmes. The people of a bakery manufacturing factory – right from top level management to all the employees-- must follow the precaution measures for maintaining a healthy environment.

Guilt-free binge will be priority

A greater awareness around health will also increase guilt among Indian consumers when they will have impulse purchases, such as bakery. Brands will be cashing in on this opportunity by strategically pairing indulgence with health benefits and creating baked goods that fit effortlessly into healthy lifestyles as the consumers will be needing positive/functional health benefits to counteract some of the guilt around indulging in this category. They will be looking for brands that can offer products that satisfy their appetite for indulgence and can satisfy their guilt with functional health benefits.

May Interest: People are bias to old favourites in bakery: Survey

Healthy biscuit category will continue to dominate

We have witnessed how the biscuit segment in the bakery industry has gained momentum during COVID-19 pandemic. Their affordability and availability again made them take the centre stage. The industry players also came up with the concept of fibre intake and introduced biscuits for quick metabolism. They also help maintain cholesterol and blood sugar levels in patients suffering from heart diseases and diabetes. Therefore, the companies continue to focus on innovative ingredients, and opportunities brought about by the increasing health needs of customers and changing consumer behavior to thrive in this category.

Covid-19 pandemic has given birth to many new and innovative food ventures and one of those is Wheaty by renowned restaurateur Varun Tuli.

What started as a lockdown hobby has transitioned into a new venture. Tuli who is also MD at Yum Yum Cha started experimenting with bread during the initial weeks of lockdown.

Once the lockdown was lifted, he taught the ropes to his bakery team. This is how Wheaty was born - a range of all-natural, slow-fermented, high hydration breads.

The brand is an online bakery with an ever-evolving menu. One can always discover something new on their website.

Everything is hot, fresh and no-preservatives are added while preparing the bread. They are baked with love and attention to detail in small batches.

“The name wheaty was chosen because of several reasons. Wheat & more is wheaty. The colour of atta is wheaty. It’s a play on VT,” said Tuli who is delivering across Delhi-NCR with orders shipped 12-48 hours after being placed.

Serving Fresh and Artisanal product

If you have ordered in sourdough bread from Krishi Cress, a marketplace for farm-fresh seasonal produce and food artisans, in the past two months then you most likely have already tasted Wheaty’s delectable sourdoughs.

From 100% Whole Wheat to Olive Sour, the breads make for a scrumptious bite and taste even more divine when toasted. But Wheaty’s current menu has more than just breads. For the first time, you can make order in neapolitan pizza bases. Wheaty also offers Foccacia, Pita, Kulcha, Naans and more. They are also planning to expand their menu with time.  

Also, unlike the breads available in the supermarket, Wheaty does not use any yeast in their sourdoughs or any chemicals in their breads. A slow ferment and the naturally occurring acids produce a tangy, chewy bread with a crisp crackly crust. The fermentation also makes all the sugars in the grain more digestible and easier for the body to absorb.

Tuli is known for a continuous innovation when it comes to restaurant and delivery. His first venture - Yum Yum Tree started in 2008 had a successful 8-year run. In 2010, he set up Food Inc: Catering serving up the best of Indian, Pakistani & Coastal, European & American, Japanese & Pan Asian Fare.

Yum Yum Tree’s successor Yum Yum Cha opened its first outlet in 2014 is the first of its kind chain of origami themed pan Asian restaurants which has now expanded to 4 outlets in Delhi-NCR. Another one of his venture’s Noshi-Yum Asian Delivery started in 2016 has rapidly grown to be Delhi’s favourite home delivery with its delicious Pan Asian food and innovative packaging. Noshi opened a second kitchen in Gurgaon.

Started in 2018, one of his more recent ventures is Mmmbox, Dubai  - an Indian and Pan Asian cuisine takeaway and home delivery outlet.

Based on a recent Taste Tomorrow 2019 Survey, a global study conducted across 40 countries with over 17,000 consumers, people are placing more and more importance on consciously consuming healthy food which confirms that health and well being continues to be an important trend in the bakery, patisserie and chocolate industry. It is a trend that will continue to accumulate traction.

People want their food to contain ingredients which are natural and have an added nutritional value. Multigrain and seeded bread provide just the experience consumers are looking for with regard to taste and texture. Embracing the latest needs of consumers for relevance, authenticity and naturalness, Puratos India’s Puravita and Topfil Range of products offers vitality by bringing the taste, health and well-being only grains, seeds and fruits can offer.

Puratos is a Belgium-based MNC with local subsidiaries in about 68 countries. Puratos Products are manufactured in more than 58 plants spread over 5 continents and sold in over 100 countries. Puratos India was established in 2008 in Mumbai, India. It manufactures and supplies a wide range of quality and innovative ingredients for bakery, patisserie and chocolate businesses. It also offers marketing tools and solutions to identify and suit the needs of customers and encourages excellence through training, demonstrations and exchange of ideas in its Innovation Centers. 

Bread made from the Puravita range of bakery mixes have improved nutritional value, are rich in fibres and minerals, contain limited salt making them a perfect contribution to a healthy balanced diet filled with mouth-watering elements for taste. The Puravita range has three bread mixes – Easy Puravita Multigrain, Easy Puravita Brown Bread and Easy Puravita Whole Wheat.

Easy Puravita Multigrain mix contains an exclusive blend of 11 carefully selected seeds and grains which provide a perfect harmony between taste and nutrition. This versatile bread mix can be used for making pizzas, focaccia bread, snack bread and many more. Easy Puravita Whole Wheat as the name suggests is made from 100 % whole wheat flour making it, a good source of essential nutrients, a healthier product in line with the global market trend of Health and Well-being. Easy Puravita Brown Bread mix is a bread pre-mix made of malt flour and whole wheat, which makes it a source of dietary fibres.

Puratos India’s Topfil range of fruit fillings is another pivotal innovation that contains up to 50% of natural fruit, giving customers the nutrition of fresh and juicy fruits. The range of delicious fruit fillings is ready-to-use and meets the most demanding requirements of professionals by being freeze-thaw stable. Available in Topfil Cherry, Topfil Blueberry and Topfil Pineapple, it is the perfect solution for professionals looking to offer more natural and healthy, yet tasty food to their consumers. 

Health and well-being will continue to be a major factor which will test the scope of innovation in the bakery and patisserie industry. With the Puravita range and Topfil range, Puratos India enables you to respond to customer demands for healthier products combined with a delectable taste.

Also Read: Price Hike Accounts For Low-Profit Margins In The Bread-Making Business, Says Vikas Gupta

Vikas Gupta, Director, Sales at Harvest Gold, has been associated with the company since its inception. He is an expert in implementing the first-of-its-kind and innovative strategy to establish the bread market.

“I had joined Harvest Gold 25 years back as an Executive and now I am Director Sale that clearly indicates that as the company has grown, so has the employees of the company who are hard-working and can lead from the front.”

~ Vikas Gupta, Director, Sales at Harvest Gold

In an interview with Restaurant India, Director, Sales at Harvest Gold, Vikas Gupta talks about the challenges and opportunities in the bread-making business in India.

Harvest Gold’s Growth and Expansion Plans

Harvest Gold India has a turnover of Rs 400cr and, now, as we are a part of Grupo Bimbo, the global bakery giants with a turnover of 1600 billion dollars and having their presence in 32 countries. We as Harvest Gold India has a bouquet of bread, flatbread and buns (37 products) and more are on the launch stage.

Also Read: When Quality Drives Consumption

Harvest Gold has very aggressive expansion plans to go into new geographies with various categories apart from regular bread and buns.

Challenges in Bread-making Business in India

Being a perishable product, the bread industry faces various challenges.

- A major challenge faced by organized bread sector at present is the low margin of profits. Hike in prices of major raw material like wheat Flour/sugar/oil has been accounted for the industry low margin of profits.

- Trained manpower.

- Timely distribution from plants to the shops and then from there to the breakfast table of consumers.

Harvest Gold’s Contribution in the HoReCa Industry

As a leading brand, we are available to various HoReCa through the company's direct and various suppliers.

Our major HoReCa customers are railways, hospitals and several five-star hotels.

Bread Market in India

In the last five years due to lifestyle, preferences and increase in disposable income, the bread industry is growing at a constant pace.

Both organized and unorganized players are in the market. The consumers, however, would shift to bread manufactured by companies who have better technology and can produce in most hygienic conditions.

Modern Foods has recently re-launched its brand with adding eight new variants along with new packaging and advertising. It has introduced Multigrain Supersedemade from various seeds, whole wheat, Atta Shakti, and Hi-Fibre Brown along with a Milk Plus bread. The range is primarily targeted at young consumers, millennial and Indian women. Initially the range has been launched in Mumbai, Thane and Raigarh region. Thus, further briefing about future brand strategies of venturing into new categories and expanding the presence in north and west market by tying up with third party manufacturers.

What is new that you are offering with this re-launching?

We have re-launched Modern brand with eight new variants along with new packaging and advertising. We have introduced healthy breads including Multigrain Supersede, made from various seeds, whole wheat, Atta Shakti, and Hi-Fibre Brown along with a Milk Plus bread aimed at school-going children who need nutrition. With this range we are targeting younger consumers, millennial and the new Indian women.

What is the consumer study that you have done before diversifying your product portfolio?

We have extensively reached to the consumer in their homes and understood what does she wants from our basic breads. Whatever she told us we made a portfolio on the basis of that. We have taken care of her needs of new recipes addressing the occasions of use, addressing the need that she has to offer a tasty and healthy and nutritious meal to her family every day, so all that is covered in this portfolio.

Which are the markets you are primarily tapping with this new range of bread?

We have already launched this range of bread Mumbai, Thane and Raigarh and other places. This area contributes 15 percent of our market share.

What is the total retail reach of your product?

Countrywide we have close to Rs 1 lakh MBO outlets. And there is no target fixed to expand to. Every city has got a target and there are different initiatives at different point of time. It’s a journey that happens every day every week.

What is your future strategy?

Cakes and busts is a new category we are looking at, so by the end of this year we should be entering in this category. We are planning to introduce its new line of ready-to-eat Indian breads (paranthas and rotis) along with indulgent baked goods in the country. Currently we are piloting this category in South India. Also, we are setting up a new vertical within the organization for baked goods—cakes, portion cakes, muffins, cream-filled goods etc. By the end of this year, we will have a very exciting portfolio.

Going forward, we are looking to expand our distribution by 50 percent (within Mumbai) and our revenues by 25 percent. Further, we are planning to expand our presence in north and west market by tying up with third party manufacturers. Also, we are completely open for new acquisitions of local bakeries with turnover of nearly Rs 100 cr and having strong manufacturing capabilities. Presently we have six manufacturing plants with four in south, one in Mumbai and one in Kolkata. We have set up a new innovation centre in Chennai last year and this new range is been done there.

What is your current revenue?

Last fiscal we have closed at Rs 270 cr. The organic bread business will grow towards Rs 450 cr. Further Rs 300cr revenue will come out of the whole new vertical and the new acquisitions of locally strong bakeries will be the building blocks for the Rs 1000 cr revenue to be achieved by 2021. We expect a third of Rs 1000cr revenues to come from non-bread business.

According to you how big is the bread market in India?

According to Euromonitor report the market for bread in India is between Rs 6,500-Rs7,000 crore out of the total baked goods market which is worth Rs 27,000 crore. Total urban penetration of bread in India is at 34 percent.

Over the last few years we have seen that bakery industry in India is rising at a CAGR of 12-15 per cent. With this growth, the segment has created an opportunity not only for men but also for women. And to get a closer picture of what’s trending in the bakery segment, Restaurant India presents a broader picture, have a look!

Current Scenario

The bakery industry is one such industry in India, which is growing as never before. With market size of Rs 1500 billion in 2014-2015, the industry is growing at CAGR of around 12-15 per cent. Bakery industry is widely dominated by unorganised players which accounts for  90 percent of the total share.

Being backed by the local as well as the global players in the market, states like Andhra Pradesh, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Kerala and parts of Chandigarh and Delhi-NCR dominates the bakery segment in India.

Not only individual players, hotels and restaurants are organising regular festivals and include bakery items in their menu, where they have the best of desserts and savouries lined up. Unorganised segment which comprises of the small bakery units are catering to the demands of individuals. These units are usually cottage and household type manufacturing, mostly owned by women entrepreneurs.

Where was India in 2010?

The bakery India in India was valued at Rs 69 billion in 2010 that too when the industry dominated by unorganised segment. Earlier, only a few players including Monginis and Britannia used to hold a small percentage in the market. Despite of the fact that India ranked third in global bakery industry and second in biscuits, the industry could not do much progress as people were not interested in experimenting with the western culture. But as time passed by, with transformation taking place at present, the industry has seen a wide number of organised as well as unorganised players entering into the market.

Bakery Market has seen a fairly sophisticated growth in last few years. Earlier there were only few players in the segment but with people becoming aware of the global market, today the quality of the bakery product is same in India as it used to be in US,” says Chetan Khurana, Owner, Lucky’s Bakery.

Women in the biz

Bakery industry has given an edge to the entrepreneurial skills of the women in India. In last two years places like Gurgaon, Chandigarh and Coimbatore have seen a growing number of women entrepreneurs entering into the Bakery industry.

According to a media report, Divya Gopinathan, who has worked with IBM for nine years in England and Holland when came back to Gurgaon office as a SAP Payroll consultant. But her love for bakery was persistent.

"I wanted to get out of the rat race and do something on my own to make use of my creative abilities. That's when I decided to go for it," says Divya, who launched De Cakery in 2011.

Meanwhile, for skills development among women in the bakery industry, The National Skill Development Corporation (NSDC) has signed a MoU with Assocom India Pvt Ltd (one of India’s premier food consulting and skill education companies) to create employment opportunities for women. They provide quality training in baking, milling and food technology sectors.

The training programme focuses on fresh students, unskilled workers, to-be entrepreneurs and entrepreneurs without formal training.  They also provide on-site training to working professionals in the targeted sector.

Industry mix

The baking industry is majorly dominated by bread, biscuits and Cakes & Pastry. The volume of organised bread industry is estimated Rs 50 billion and is growing at the rate of 15 per cent annually.

Cakes and Pastry has Rs 500-600 billion market and this segment growing at 20 per cent annually.  Meanwhile, Biscuit which is dominated by players like Britannia and Parle has a ticket size of Rs 100 billion which is only 60 per cent of organised biscuit units and rest of the market covered by unorganised units.

“We serve handmade, preservative free and natural products. We started our business two years back and starting selling our product on social made platform. Getting huge responses from the customers, we opened our first outlet in October 2013,” says, Apeksha Jain, Chief Confiturier, The Gourmet Jar.

Way Ahead

With people becoming more open to eating out and more women taking up entrepreneurial journey, bakery industry is growing at CAGR 12-15 per cent. And it will constitute a considerable size in the F&B segment in the years to come.

As the segment offers great opportunities for budding entrepreneurs, it is becoming an ideal place for doing something that involves creativity and Franchise India at its biggest retail and franchising show has brought some promosing brand like The Chocolate Room, Bombay Brasserie and more who are ready to expand their portfolio.