Mumbai based food curator, Holachef, announced launch of breakfast (9 am to 11 am) and evening snacks (4 pm to 7 pm) section in Mumbai; in addition to lunch, dinner and their packaged goods section, Flavours.
With an aim to address the needs of busy city professionals skipping breakfast due to lack of time and hassles of preparing food in the morning, Holachef introduces varied options ranging from regional food like South India’s idli-vada to North India style stuffed parathas to English style omelette, bread and sausages or even corn flakes with milk.
Speaking on the announcement, Saurabh Saxena, Founder and CEO, Holachef said, “Our customers had been waiting for long for these additions and we simply looped in their demand with our offering. Since the day we launched these extended services, the response has been phenomenal and we are currently working on adding a lot more options in each category. The idea is to make Holachef an extension of one’s personal kitchen.”
Consumers have the option to pre-order and get the food delivered at their office just when they reach, saving them time and from the harmful effects of skipping the most important meal of the day.
5 reasons which make them come up with all new offerings are:
Capturing masses: With this initiative, Holachef is trying to become an all-day service instead of just for lunch and dinner. And, as it gives more hours to serve the customers, they can target a mass clientele.
Wider food menu: To entice our customer with more variety in food, meal type, cuisines, etc that suits their appetite, taste preference and cravings
Making it more personal: To move closer to our vision of being an extension to our customer’s personal kitchen. Apart from serving 4 different types of meals every day, we have lots of packaged goods as well such as baked chips, nutrition bars, Indian snacks, biscuits, dips, sauces, pickles, etc. – all of these made without any artificial preservatives / agents and with freshest ingredients – just like they used to be made traditionally at home.
To fill in the need gap: people leave for work early and compromise on eating the most important meal of the day. Now, they can order for breakfast with juice, etc which will be delivered at around the same time as they reach their desk every day. Similarly, people end up wasting precious work hours indulging in evening snacks that may not be healthy. Now they can rely on Holachef to deliver a healthy in-between snack and be sure of its quality.
To give an avenue to our chefs to grow further and reach a bigger audience with their expert culinary skills.
Apart from the breakfast menu, Holachef has also started offering evening snacks as well as more variety has been added to their ‘Flavours’ segment, which serves packaged eatables.