F&B Industry in Faridabad is Still at a Nascent Stage But Evolving

Short Description
Abhishek Sharma, Food and Beverage Manager at Radisson Blu Faridabad, says new standalone restaurants and microbreweries are being set up which shows that the market is growing in Faridabad.
  • SARA KHAN Feature Editor
Restaurant India

Abhishek Sharma, Food and Beverage Manager at Radisson Blu Faridabad, is the hospitality professional with over 15 years of experience at some of the finest luxury, business and leisure hotels encompassing: F&B Operations, Business Planning, Profit Centre Operations, Vendor Management, Market Communication, Business Development, Quality Management, Process Improvement, Budgetary Control, General Administration and People Management. Previously, he has worked with brands like Hyatt, Park Hyatt, Taj, Shangri La and The Imperial. He has also been the part of core pre-opening teams for Radisson Blu and Park Plaza Hotels in New Delhi. 

Having served different brands, how do you differentiate Radisson from others?

Radisson Hotel Group is one of the world's largest and most dynamic hotel groups with eight distinctive brands with more than 1,400 hotels across the globe. 

What is your strategy to attract more clientele? 

The only way to attract more clients to the premise is to offer them a very unique, unparalleled and distinct offering. The customers, nowadays, are very well travelled and well-versed. We need to cater accordingly to the needs of the set of target clientele.

Must Read: Know Your Clientele, Varun Puri's Suggestions to Restaurateurs

Do you think location serves as a hurdle to the hotel?

At times it does, but it all depends on how you take up the challenge. When we opened our hotel in Faridabad, everyone used to say that the market here is extremely tough to crack and limited. Two years into the operations we have been extremely successful in creating a name for ourselves. We are the most favoured brand in this part of Delhi-NCR. A very high number of regular top-end clients being our patrons. We have varied offerings so as to cater to the international as well as domestic travellers.

How do you see the F&B industry in Faridabad? 

The F&B industry in Faridabad is still at a nascent stage but surely evolving. The eating habits of the people are changing and they have started venturing out for dining. New standalone restaurants and microbreweries are being set up which shows that the market is growing in Faridabad.

Also Read: What Makes Aerocity A Location Ingredient?

Your plans for events like weddings and MICE?

We are very aggressive in the wedding and MICE segment. There is a team of highly-talented individuals in place to make sure we do not leave any stone unturned.

We want to be a venue wherein the guest feels that they have come to a one-stop shop. We use whatever resources needed to make the events a memorable one and one to be cherished all through life. Exceptional catering and on-site planning services ensure that every detail is perfect. Recently, we have been awarded as the best MICE hotel in Delhi-NCR.

Brief us about your F&B offerings and the responses so far?

We have been very well and warmly accepted in the market. All our offerings have been appreciated and we have many regulars who come over to be at our restaurants – The Great Kabab Factory, Broadway, The Cove and Tea Studio.

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F&B Industry In Faridabad Is Still Nascent
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