Launching this December, Toy Room New Delhi is the highly anticipated latest addition to the global A-list nightlife brand Toy Room. Present in eight different countries, Toy Room is one of the biggest and hottest UK-based international entertainment brands with outposts already operating in London, Dubai, Istanbul, Rome, Mykonos, Athens, São Paulo and now India!
Housed within the vibrant and stylish ALOFT Hotel Aerocity, one of New Delhi’s most cosmopolitan leisure and business destinations, Toy Room New Delhi will finally be bringing its brand of playful naughtiness and celebrity glamour to India’s nightlife scene.
Indian restaurant and hospitality entrepreneur, Akshay Anand, is the visionary who is bringing Toy Room to India. For over 10 years, Anand has been defining and influencing India’s entertainment and dining scene whilst opening some of New Delhi’s most popular and finest eateries loved by the fashion set and Bollywood stars. Hailing from a background in finance, Anand’s passion for food and music motivated him to leave his career in banking and apply his financial acumen to the restaurant and hospitality business.
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Since first opening in London by partners Luca Maggiora, Gennaro Salerno, Corrado Mozzillo and Jordan Rocca, Toy Room has been defining the nightlife scene providing a relaxed fun playground for the world’s elite and attracting A-list stars, musicians and athletes to its group of international nightclubs including the likes of Leonardo DiCaprio, Drake, Rihanna, Ronaldo, Nicole Scherzinger, Bradley Cooper and others.
Toy Room New Delhi will be delivering an upscale nightclub experience with a focus on delivering premium hospitality, while still retaining its brand of sexy and provocative playfulness, which made it a worldwide sensation. The Toy Room brand is internationally known for placing children’s toys and imagery in an entertaining setting for adults, bringing together the notion of innocence alongside deviant party behavior.
With a 400-person capacity the venue is designed by renowned New Delhi-based interior architects Chromed Design Studio, who has elevated the space with sleek luxe interiors including metal and rose gold fixtures and fittings, reflective mirrors and leather seating. Local touches will be reflected throughout the venue with one-of-a-kind customized art works from young and budding Indian artists.
The interior of Toy Room is chic yet fun and quirky. The grand entrance lobby housed with a special merchandise area and ornated with epic art on the right is a Toyroom rendition of classic last supper painting. Meander through the narrow passage leading to the main hall which is a l-shaped space with a huge curvilinear island bar with Frank - the Toyroom mascot on the entire bar front which has approximately 2000 teddy bears stuffed in it, thus breaking the perception of space.
The USP of the space is the dmx controlled ceiling light which is synced with the music which completely turns around the space in the night and gives an extremely upmarket and elevated vibe to the place. The space which has quirky touch points and exceptionally instagrammable walls is uniquely conceptualized and designed to be a high energy bar which progresses into a hip night club as the night sets in.
Emulating the London flagship, edgy hip-hop inspired graffiti murals cover the walls commissioned by New Delhi-based Charlz Art House. An expansive octopus shaped bar makes it easy for club goers to party and mingle while guiltily enjoying one of the many deliciously dirty named cocktails.
“Our vision is to redefine the nightlife space by bringing the world brand ‘Toy Room” into India. With great ambience, quirky interiors and indulgent cocktails, we are sure that Toy Room will create a new party culture in the city that is going to set it apart from any other nightclub in India,” shared Anand.
Open for dinner from 6pm and serving a tapas style menu of Asian and Mediterranean inspired cuisine the venue turns into a club as the evening progresses allowing party goers to enjoy a non-stop music program of world-renowned hip-hop and R&B DJs and artists until 4am in the morning!