The restaurant menu is way more than just listing items. The menu defines a restaurant and what you are serving to your customers. It will not be wrong to say that the menu of a restaurant speaks to the customers convincing them to dine out at your venue.
With time, the perception and taste of the customers have also changed to which the restaurants are trying to cope up. Designing the menu strategically is a key thing now in this business to sustain in the market. Restaurateurs should make sure that the menu reflects the brand as well as the taste of the customers.
“I am continuously trying to re-invent my cuisines and product. I believe that if you want to sustain in this rapidly changing food industry you have to be innovative so that the customers never feel monotonous with the product. We believe in experimenting with food and the style of presenting them,” says Vinit Ghelani, Owner, Udan Khatola.
The menu often carries the ability of raising the bar for your restaurant which will eventually help you in ruling the market in future. With increasing demand and cost of various items in the food industry, customers are now rethinking about their dining choices and hence keeping ahead with innovative menu can be a game changer for you.
Offering an Extraordinary Experience
With transformation in dining system, the customers’ expectation towards their preferred brand has changed and restaurants are now trying to match up to those standards. Various creative concepts like food trucks, pop-ups and new age bars have taken a new dimension in the segment and therefore a restaurant needs to work hard in designing their menu to match up to such innovative trends in the future. A restaurant needs to showcase new, innovative and unique dine out experience to the customers which will remain unmatched. Maintaining the curiosity amongst the customers is what restaurants are trying to do in recent time.
“Designing the menu is one important factor that we kept in mind while coming up with a venture of my own. I personally believe that the customers first review the food they are served by their eyes and later with their taste buds. I tried to design the menu in such a manner that it creates a flavor in their own mind while ordering the cuisine,” shares Nitesh Kandarkar, Co-owner of Third Eye Café.
Offering an extraordinary experience would help you to retain customers. A restaurant should offer various styles of cuisines at a regular interval so that the interest is maintained and customers are provided with fine dining experience. It won't be wrong to say that people are ready to pay for a great dining experience. Offering a special menu once in a month can also help draw a customer’s attention towards your venture. Giving your chef freedom towards trying something new will certainly work in the restaurant’s favor. Thus, it will highlight the versatility of your chefs and also attract regular and new customers at. A restaurant should adopt the concept of open feedback and communication system which will help them getting new ideas and learning about people’s opinions. A restaurant should provide such a menu and dining experience that the diners should think to themselves that, ‘This is my favorite place to dine out.’