With knowledge about organic tea getting popularized, consumers are more willing to spend on a product considered healthy and satiating for the taste buds.The requirement for quality and purity has increased with the invasion of organic tea in the industry as the country is getting more health conscious.
Tea has been part of people’s lives for decades. Every year more number of health-conscious people are shifting towards this segment as they are becoming more aware about the health benefits of this product. “Indians have always preferred tea more than any other beverages in the world. But with the modernization in the F&B industry, things have also changed for this segment. Organic tea has come into existence which is providing the same taste of tea along with being healthy in nature” says Atit Verma, Co-Founder, Tpot café.
According to a media report, the number of organic tea gardens is increasing with time which states the high demand for organic tea. The number of organic tea garden has rose from 53 to 77 from 2007-2013. A growth of approximately 45% is calculated which is expected to rise even more in the upcoming time. In terms of production of organic tea, India has reported a rise from 7.64 million kg to 11.09 million kg from 2007 to 2013.
Science supporting its benefit
Modern science is helping this organic tea trend for the betterment of the country. Their simple motive is to provide something healthy which people consume on a daily basis. The scientists earnestly are making an effort to create awareness about the positivity of consuming organic tea.
Scientist believe that according to their research, organic tea has additional health benefits which can transform a person’s life. From increasing immunity to providing better nutrition, organic tea is a blessing in disguise. The organic methods used to produce these teas preserve the required nutritional balance and also protect the body against the poisons it is exposed to.
“We are currently cultivating organic tea in eighteen farms. It’s almost been 100 years since this company is established and we are still going great. The demand of organic food has drastically increased which is an eye satisfying thing for us, as we believe in serving for people betterment. We keep our farms free from the harmful chemicals thereby producing a safe, pure and natural beverage for our customers,” says Surendra Lohia, Director, Chamong Organic Tea.
Sustainable farming methods are used in order to get pure and natural tea from the land. Organic leaves are generally handpicked which are grown so that the vital nutrients remain intact. Assamica Agro which is India’s one of the biggest producers of organic tea is known for their best green tea in India. Manufacturers focus on producing the pure form on organic tea which is carrying a unique flavor and taste.
The best thing about organic tea is that a person can consume it without changing their current drinking habit.
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