Along the years of growing up, nightlife places have surfaced up as the miraculous hub for all the youths to gather together to savor an ultimate nightlife experience as well as being a part of diverse extravaganzas, ranging from never ending day jam sessions to multiple corporate events. And, with these nightlife destinations are coming up with various other options to utilize their space as well as earn extra revenue during the day time. Being packed with people from different age groups throughout the day and night, nightlife spaces have become a junction of interest. Here are 5 ways how these places can generate daytime revenue:
Earning Big through Co-Working: When we look at the regular customer walk-in for any restaurant or lounge, one can say that it's always heavy during the weekends and the night hours in comparison to the weekdays and afternoon. Moving towards co-working spaces has a dual purpose, one of utilizing the empty inventories during the day hours and secondly to expand the business. Converting the restaurant into a co-working space during the day time is probably one of the healthiest and the most beneficial barter that's been trending. “While startups or independent contractors find a good place to hold meetings and conferences, we get some extra business through which we put our unutilized inventory and staff to good use,” says Manuj N Gupta, Owner, Darzi Bar for whom co-working contributes 2-3 per cent of the rebenue. Also, there are some fixed costs for the restaurant which do not change irrespective of the number of customers served. Providing a co-working space helps in better utilizing those costs.
Cashing in on Kitty Parties: Kitty parties at restaurants have become very popular these days among women of all age group to socialize and have some fun time together. And, what’s best to have this at their favourite restaurants. Hitchki’s Mumbai & Thane outlets are hosting Kitty Party offer on weekdays. The Ghatkopar, Powai and Thane outlets of Hitchki hosts a Kitty Party offer for ladies between noon and 4pm on weekday afternoons. “Hitchki seamlessly transforms itself from day to night, defined by international skill & service, it is sure to make you travel back in time to the ‘days of joy,” shares Arjun Raj Kher, Brand Head, Hitchki.
Photo shoots and Taping for TV Episodes or Movie: People these days are utilizing restaurants and bars to do their wedding shoot etc. Also, there are some prominent movies and videos that have been shot at these nightlife places which is acting for them as an added advantage. The famous song ‘Lae Dooba’ of Aiyaary movie by actors Sidharth Malhotra and Rakul Preet Singh was shot at the famous bar Prankster in Gurgaon by Inderjeet Singh Banga. Similarly, one of the scenes from the famous blockbuster Tamasha, starrer- Ranbir Kapoor and Deepika Padukone was shot at Social Offline’s Hauz Khas outlet in Delhi.
Private Events/ Corporate Meetings: As people are hooking socially for business meets, restaurateurs are coming up with new facilities for good business by offering interesting prices for corporates. Molecule at Gurgaon, which is owned by three partners Manish Sharma, Varun Puri and Vivek Bhargava, was created out of the need that Gurgaon corporate required a nice bar-cum-cafe to hold their business meets. “We feel and believe that the most intelligent decisions are made over drinks. Thus, we turn our normal cafés into business cafés by incorporating special deals, packages, separate Private Dining Rooms (PDRs),” says the owners of Molecule.
Focusing on Food Menu: Food has always been the key business drivers and hero at any restaurant and bar. When not doing the normal bar work, these places often organize different food festivals and menus catering to special occasions to attract customers during the day time.