Restaurant India News: Conan Enters India’s Beer Market with a New Take on Strong Lagers

Conan, a new entrant in India’s beer segment, has officially launched its 8 percent ABV premium strong lager, positioning itself as a differentiated option in the country’s competitive strong beer category. The brand aims to offer a product that combines high alcohol content with a smoother taste profile, a shift from the typically bitter and harsh strong beers available in the Indian market.

The beer is produced using German malt and American hops, bringing together international brewing influences to create a strong beer with a refined palate. With this launch, Conan intends to appeal to consumers who seek strength with sophistication, setting its sights on a wider demographic, including those who may have previously avoided strong beers due to their overpowering flavor.

The idea for Conan was conceptualized by Arvind Bajaj, a businessman with interests across exports, lifestyle, hospitality, and real estate. A beer enthusiast, Bajaj’s travels through Germany and Belgium exposed him to the craftsmanship behind high-ABV beers, inspiring him to introduce a similar experience to Indian consumers.

“In India, strong beers have traditionally been harsh, bitter, and unappealing to many, especially women. With Conan, our mission is to craft a beer that is bold yet approachable, strong yet smooth, and one that redefines the perception of strong beer in India,” said Arvind Bajaj, Founder, Conan.

The brand’s tagline, “Unleash the Warrior Within,” positions it around themes of individuality and self-expression, targeting consumers across occasions — from casual gatherings to social celebrations.

Conan has made its market debut in Delhi in September with 500ml cans priced at Rs 110. The brand plans to enter Uttar Pradesh in December 2025, followed by phased rollouts in other states. The product roadmap includes the introduction of Super Premium Strong, Light Lager, and Belgian Wheat variants in the future, reflecting a strategy to build a diverse portfolio catering to evolving consumer preferences.

The entry of Conan reflects the broader trend of premiumisation in India’s beer market, where both domestic and international players are focusing on product differentiation and taste innovation to capture new segments of consumers.