Through this collaboration, the café chain has introduced “Pure Air Zones” in its locations, where both indoor and outdoor air quality are maintained at healthy levels to ensure a safer dining experience for patrons.
This new partnership with Coca-Cola marks a strategic step for JFL as it continues to expand its beverage offerings across its global restaurant network.
The initiative, announced at NSE's Mumbai headquarters, places special emphasis on empowering female delivery partners and aligns with Swiggy’s goal of having 1 lakh women delivery partners by 2030.
The company has partnered with Bangalore-based Amrut Distilleries to produce, distribute, and sell select Amrut premium brands across North India, marking a strategic move into higher-end industry segments.
Recently, the company entered the premium lager segment with two distinct beers – Six Fields Brute, with up to 8 percent ABV, and Six Fields Pilsner, with up to 5 percent ABV.
The collaboration aims to merge traditional Tamil dishes with contemporary dining techniques. SHROT, which represents the concept of "source," is part of Hyatt's initiative to blend tradition with modernity.
The venture aims to drive quicker decision-making, adapt more efficiently to market trends, and leverage specialized marketing strategies for luxury products.