Alcohol

With its presence now extended to key cities, Cristal Azul is focusing on expanding availability through select premium retail outlets and…

The move marks IBC’s transition from an on-premise craft beer model to a broader retail-led distribution strategy, aligning with industry trends…

The addition of a Grenache-based red wine expands the portfolio’s appeal across both on-trade and off-trade channels.

The entry of a locally produced Soju brand adds to the diversification of beverage menus across bars, casual dining spaces, and premium restaurants.

The move aligns with broader industry trends where hospitality operators are increasingly incorporating craft spirits into their offerings to meet…

The coffee table book Whiskey Sunsets 2.0 has been written by alco-beverage journalist and brand consultant Pritisha Borthakur.

The refreshed Black Dog Whisky portfolio will roll out in phases across key Indian markets including Uttar Pradesh, Maharashtra, and Punjab, along…

The West Bengal expansion reflects Blisswater’s broader strategy of targeting high-growth regional markets where premiumisation trends are…

The introduction of Corona Cero also aligns with AB InBev’s global Smart Drinking Goals, which focus on reducing harmful alcohol consumption by…

The company has indicated plans to expand into additional North and South Indian markets in the coming months, aligning with broader premiumisation…

By focusing on limited-channel availability, brands can leverage consumer moments of travel, celebration, and discovery to enhance perceived…

The brand has chosen Goa as its launch market, aligning with the state’s strong rum consumption base and tourism-driven hospitality economy.

The shift reflects a broader trend among Indian craft breweries seeking to diversify revenue streams amid evolving consumption patterns.

The company reported a notable improvement in South India during the same period. The South zone achieved secondary sales of 2.11 million cases,…

The initiative reflects how luxury hotels are leveraging brand-led bar takeovers and spirits partnerships to increase midweek relevance, strengthen…