The company continues to consolidate its position in the Indian spirits industry through a focus on premiumization, backward integration, and operational efficiency.
This move aligns with the company's strategy to strengthen its presence in the food and beverage industry and increase engagement with consumers through hospitality-led initiatives.
Industry-wide, the alco-bev sector grew 8–10 percent in FY25, supported by steady demand and consumer shift toward premium offerings, according to Icra Ltd.
Fewer than 500 individuals globally hold this qualification. Her success marked a significant moment for India’s alcobev industry and created a new benchmark for aspiring professionals.
Unlike traditional rums made from molasses or jaggery, Neoli is created entirely from fresh sugarcane juice and distilled in a Double Retort Pot Still—a first in India.
The brand has now entered five major cities—Ludhiana, Mohali, Patiala, Jalandhar, and Amritsar—as part of its broader strategy to establish a pan-India presence.
Positioned in the super-premium category, AMARA is crafted from Bangalore Blue Grapes and rice grains from India’s Deccan Plateau and refined through a five-fold distillation process.