Amicii has been developed as a versatile venue catering to different parts of the day—from extended lunches and early evening meetups to late-night gatherings.
The company’s execution model blends infrastructure investment, logistics optimization, and strategic partnerships to position itself for long-term growth in the on-tap and retail craft beer categories.
The mini burgers are made without maida, preservatives, or gluten, and are positioned as a response to growing demand for indulgent yet clean-label food options in India’s hospitality and café segment.
The parent company backing this venture was recently valued at over $10 billion. This partnership is expected to combine global brand standards with local execution expertise.
Additionally, the brand has outlined its interest in entering neighbouring South Asian countries such as Nepal, Bhutan, Bangladesh, Sri Lanka, Mauritius, and the Maldives through its alliance with Vita Nova.
The newly launched restaurant is situated in the busy neighborhood of Andheri and is designed to offer a blend of Asian cuisine with a curated dine-in experience.
The Bengaluru outlet will also feature well-known French staples such as pain au chocolat, croissants, viennoiseries, and hot chocolate, in line with PAUL’s global offerings.