Restaurant India Exclusive: Bright Hospitality Eyes National Expansion with Eight New Outlets by Year-End

India’s food and beverage (F&B) sector is witnessing a decisive shift as consumer preferences evolve rapidly. With the country’s youth driving demand for fresh experiences and global flavours, operators are rethinking their strategies to stay ahead. Bright Hospitality Pvt. Ltd., led by Managing Director Rajan Sethi, is positioning itself to tap into this changing landscape with a focused expansion strategy and a strong pipeline of new concepts.

Sethi believes that while industry trends often come and go, the real opportunity lies in understanding consumer behaviour and bridging market gaps. “We as a company and as a person, we do not follow trends because trends set to fade. But I think India's F&B industry is growing. The youth who are the highest spenders when it comes to the F&B segment of the business are looking for newer concepts,” he said.

According to him, the younger demographic is driving experimentation. “They are willing to, they are ready to take on the global flavors. They are experimental, they want to try new things which are given to them on the platter. So I think this is the time for, as restauranteurs, this is the time for us to bring global flavors to India, to experiment with new products, with new offerings.”

The group operates well-known brands such as The GT Road, AMPM Cafe & Bar, Omo, Espresso's, Anyday, and Ik Punjab. It currently manages 16 outlets across India and is preparing to launch eight more by the end of this calendar year. Expansion is underway in key markets, with upcoming openings planned for Calcutta, Bombay, Chandigarh, Gurgaon, and Delhi.

“At the moment, there are eight brands that the company operates. The latest one being the Espresso's Any Day concept that we launched in Gurgaon. It's a six-month-old brand and restaurant,” Sethi said. He added that a new high-energy bar is also set to open in Greater Kailash, Delhi, marking the company’s continued focus on fresh formats.

The expansion plan includes taking flagship brands like Omo to new cities such as Calcutta and Bombay, alongside five new Espresso's Any Day outlets across Chandigarh, Gurgaon, and Delhi. The company also has Bangalore on its future radar.

Sethi emphasised that success lies in identifying unmet market needs. “What I have observed is if you identify the gap and bring something which is not existing in the market, people will for sure come to try it at least once. And of course, if your product is good, people keep on frequenting the place.”

Reflecting on his participation at Restaurant India, Sethi described it as a valuable platform for industry collaboration. “It was fantastic. I think this is not just the biggest but I think the most valid F&B platform that the industry has as of now. So it was great to be a part of Restaurant India,” he concluded.