Food tech startup WayCool eyes expansion in South & West India
Food tech startup WayCool eyes expansion in South & West India

WayCool Foods and Products, the food tech startup, is planning to expand its footprint to most of the Southern and Western part of India.

The expansion plans of the company will be funded by the recently raised pre-Series-B investment of Rs 120 crore. The Chennai-based firm uses technology to offer fresh vegetables, fruits and other staples to hotels, restaurants, small kirana stores and other businesses.

Founded by Sanjay Dasari and Karthik Jayaraman, the three-year-old food development and distribution platform has a run rate of Rs 300 crore per year. WayCool is eyeing to increase its turnover by five times in the next two to three years.

The company has also acquired the physical distribution of Aalgro Foods, a Bengaluru-based B2B company in fruit retail packaging and distribution. It is further planning to acquire more companies in the technology and distribution space in a bid to fuel its expansion to Karnataka, Andhra Pradesh, Telangana and West India.

Sanjay Dasari, Co-Founder of WayCool Foods, said, "Since our inception, we have grown 18x in 18 months supplying to over 5,000 clients with a base of 35,000 farmers across 50+ regions in India. The association with Aalgro will strengthen WayCool’s packaging and retail distribution infrastructure and facilitate the exponential growth of our customer base as we look to build one of India’s largest food development and distribution companies."

 
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