What's Brewing this International Coffee Day?

India has long been known for its deep love of tea. Over the last decade, coffee too has found a strong following. The café culture across cities and the recent shift to work-from-home setups have changed the way people enjoy their daily cup. More individuals now prefer brewing fresh tea or coffee at home rather than relying only on cafés or instant mixes. This change has created a rising demand for tea and coffee brewers in India. 

Today, the market is filled with options to suit every taste and budget. From simple French presses that bring out rich flavors to advanced espresso machines that deliver café-style drinks, the choices are many. Consumers are also exploring pour-over kits, infuser bottles, and compact kettles. Each type of brewer offers a unique experience, making the process of preparing tea or coffee more personal and enjoyable. With so many options available, it becomes important to look at the brands that are making a mark in this growing market and understand what sets them apart.

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Why Brewing at Home is Trending

Brewing at home is no longer just about convenience. It is about enjoying the process of making a perfect cup. People are moving away from instant coffee and tea bags. They want fresher, more flavorful drinks. For many, brewing is a small daily ritual. It gives the same joy as café-style drinks but at a fraction of the cost. Millennials and Gen Z, in particular, are driving this trend. They are investing in brewing gear that is easy to use, stylish, and durable. The rise of online shopping has also made international and Indian brewer brands easily available. Quick commerce platforms are delivering brewing kits within hours. This has made experimenting with home brewing even more exciting.

Top 6 Tea & Coffee Brewer Brands in India

Here are six brands that are popular among Indian tea and coffee lovers these days.

1. Philips

Philips is one of the most trusted names in home appliances. In the coffee brewing space, Philips offers easy-to-use drip coffee machines that are perfect for beginners. Its coffee makers are known for durability, consistent taste, and simple design. For families, the machines with larger carafes are useful. For individuals, Philips also has compact models. The brand is also popular among tea lovers, thanks to its electric kettles. They heat water quickly and are safe to use. Philips combines affordability with long-lasting performance, which is why it remains a top choice for many households in India.

2. Preethi

Preethi is an Indian brand that has won the hearts of coffee lovers, especially in South India. The brand’s filter coffee machines are designed to brew authentic South Indian filter coffee at home. The machines are compact, stylish, and easy to clean. Preethi understands the traditional coffee culture in India and adapts its products accordingly. For tea lovers, Preethi also offers kettles that make brewing fast and convenient. What sets Preethi apart is its strong connection with Indian tastes. If you want your coffee to feel close to home, Preethi is a brand worth trusting.

3. Hario

Hario is a Japanese brand that has become very popular in India in recent years. Known worldwide for its pour-over coffee gear, Hario is the go-to brand for coffee enthusiasts who love manual brewing. The Hario V60 dripper is especially famous. It allows you to control every detail of your brew, from water temperature to pouring speed. This makes it a favorite among people who want to experience coffee at its purest. For tea, Hario offers glass teapots and infusers that combine elegance with function. The brand is slightly premium, but for those who love the craft of brewing, Hario is a great investment.

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4. Bodum

Bodum is a Swiss brand known for its stylish French presses and tea makers. In India, it has a growing following among people who like both tea and coffee. The French press by Bodum is simple, elegant, and produces rich, flavorful coffee. Many tea drinkers also use Bodum presses for brewing loose-leaf teas. Its products are made of high-quality glass and stainless steel, giving them both style and durability. Bodum is perfect for people who like minimalistic design and no-fuss brewing. While slightly higher priced, the brand offers excellent long-term value.

5. InstaCuppa

InstaCuppa is an Indian brand that has quickly made a mark in the home brewing market. It focuses on modern, affordable, and easy-to-use brewing products. The brand offers French presses, cold brew coffee makers, and infuser bottles. InstaCuppa products are designed for young professionals who want a café-style experience without spending too much. What makes InstaCuppa special is that it is a homegrown brand. It understands Indian customers’ need for affordability and practicality. It has become a popular entry-level choice for people starting their brewing journey.

6. DeLonghi

For those who want a premium brewing experience, DeLonghi is a top choice. This Italian brand is well-known for its espresso machines and high-end coffee makers. DeLonghi machines allow you to brew café-quality espresso, cappuccino, and lattes at home. They are equipped with advanced technology but are still user-friendly. In India, DeLonghi is popular among serious coffee lovers who want more than just a basic brew. It is on the expensive side, but it is considered a long-term investment for coffee enthusiasts.

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Features That Set These Brands Apart

Each of these brands stands out for different reasons:

• Philips: Reliable, durable, and budget-friendly.
• Preethi: Authentic South Indian coffee experience.
• Hario: Perfect for manual brewing and pour-over fans.
• Bodum: Elegant French press designs for tea and coffee.
• InstaCuppa: Affordable, stylish, and Indian-made.
• DeLonghi: Premium espresso machines for true coffee lovers.

The Indian Tea & Coffee Brewing Market

India’s love for tea is unmatched, but coffee is quickly gaining ground. The coffee machine market in India is expected to grow by about 8–10% CAGR till 2030. This growth is driven by urban lifestyles, higher disposable incomes, and exposure to global café culture. Specialty coffee roasters like Blue Tokai and Third Wave Coffee Roasters are also making people curious about brewing at home. Similarly, premium tea brands are encouraging customers to try loose-leaf teas and herbal blends.

E-commerce platforms and quick commerce delivery have made brewing gear accessible to people across the country. From tier-1 cities to smaller towns, more Indians are now experimenting with tea and coffee brewing.

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How to Choose the Right Brewer for You

Choosing the right brewer depends on your taste and lifestyle.

• If you drink a lot of tea and coffee, a durable machine from Philips or Preethi is a safe bet.
• If you enjoy experimenting with flavors and brewing methods, Hario or Bodum is ideal.
• If you want something affordable and beginner-friendly, InstaCuppa is a great start.
• If you want café-quality drinks at home, DeLonghi is the best investment.

Think about your budget, the type of drinks you like, and how much time you want to spend brewing. That will help you pick the right brand.

Let’s Brew!

Brewing tea and coffee at home has moved beyond being a passing trend. It has now become a regular part of life for many people in India. The market today offers a wide range of brands that cater to different needs and preferences. Philips and Preethi are trusted for their simple and reliable machines, making them ideal for beginners and families. For those who enjoy a more premium experience, DeLonghi brings café-quality espresso makers into the home. Hario and Bodum introduce global brewing styles, loved by enthusiasts who like to experiment with pour-over or French press methods. On the other hand, InstaCuppa has gained popularity for its affordable and practical options, especially among young professionals. Each brand stands out in its own way, giving consumers plenty of choice. One thing remains clear: the right brewer not only improves taste but also makes the daily ritual of tea or coffee more enjoyable.

In a world that often starts with a cup of coffee, Nothing Before Coffee (NBC) has managed to transform a simple morning ritual into a lifestyle statement. From its humble beginnings in Jaipur in 2017 to its ambitious expansion plans spanning continents, NBC has positioned itself as a trailblazer in India’s burgeoning coffee culture. Co-founder Anand Jain offers an inside look into the brand’s inspiring journey, its signature innovations, and its vision for the future.

A Passion for Brewing Perfection
In 2017, childhood friends Akshay Kedia, Anand Jain, Shubham Bhandari, and Ankesh Jain set out on a mission to revolutionize the coffee experience in India. The brand was born out of a love for coffee and a vision to serve it with a touch of innovation. Starting with a single outlet on Tonk Road in Jaipur, the founders were determined to make freshly brewed coffee accessible to everyone.

“We’ve always believed that coffee is more than just a beverage; it’s a way of life. At NBC, our goal has always been to deliver a premium coffee experience while keeping it approachable and affordable for our customers,” says Anand Jain, Co-founder of NBC.

Their approach was straightforward yet ambitious: blend global coffee trends with flavors that resonate with Indian palates, and create a space where people could enjoy every sip of their favorite beverage. With a menu boasting over 100 beverages, NBC quickly carved out a niche in the competitive quick-service restaurant (QSR) market.

A Signature Innovation
At the heart of NBC’s success is its unique creation—the Shrappe, a delightful blend of frappe and shake. This signature drink has become synonymous with the brand, offering a creamy, indulgent experience that appeals to coffee enthusiasts and casual drinkers alike.

“Our Shrappe is not just a drink; it’s a testament to our dedication to quality and creativity,” shares Jain. “It embodies everything NBC stands for: innovation, flavor, and an uncompromising commitment to excellence.”

With flavors like Hazelnut Shrappe, Lotus Biscoff Shrappe, and the classic Creamy Shrappe, the brand continues to push boundaries, setting a new standard in the Indian coffee market.

A Rapidly Expanding Retail Footprint
Since opening its first outlet, NBC has experienced exponential growth. Today, the brand boasts 71 outlets across India, including a newly launched international location in Portugal. By 2025, NBC plans to expand to 80 new outlets, with a long-term vision of opening 400 outlets worldwide, including 150 across Europe.

“We’re focused on making premium coffee accessible to a wider audience, especially in tier 2 and 3 cities,” says Jain. “Our expansion is not just about numbers; it’s about bringing the NBC experience to as many people as possible.”

India’s Evolving Coffee Culture
In a traditionally tea-centric nation, coffee is now becoming a staple, especially among younger consumers. NBC has been at the forefront of this cultural shift, capturing the imagination of India’s youth with its innovative offerings and experiential spaces.

“Younger consumers are redefining coffee culture in India. They’re curious about different blends, brewing techniques, and global trends. Coffee is no longer just a drink—it’s a part of their lifestyle,” notes Jain.

From specialty brews to cold brews and plant-based milk options, Indian consumers are increasingly aligning their preferences with global coffee trends. NBC has skillfully adapted to these changing tastes by offering a mix of global innovations and local flavors.

Sustainability and the Future of Coffee in India
As coffee culture deepens in India, sustainability has emerged as a key trend. Consumers are becoming more conscious of the environmental and ethical aspects of their coffee choices, from bean sourcing to packaging.

“Sustainability is not just a buzzword; it’s the future of coffee. At NBC, we are committed to using ethically sourced beans and exploring eco-friendly packaging options to meet the growing demand for conscious consumption,” says Jain.

Over the next 3-5 years, Jain predicts a surge in demand for specialty and artisanal coffee, along with a growing preference for plant-based milk options like oat and almond milk. Experiential spaces offering immersive brewing experiences are also likely to become more mainstream, further enriching India’s coffee landscape.

The Role of Innovation in NBC’s Success
Innovation has been a cornerstone of NBC’s strategy since its inception. From crafting unique beverages to introducing experiential spaces, the brand continually evolves to stay ahead of the curve.

“Innovation is at the heart of everything we do. Whether it’s creating new drinks, adopting sustainable practices, or enhancing the customer experience, we’re always looking for ways to push the boundaries of what’s possible,” shares Jain.

A Global Vision
As NBC sets its sights on international markets, its mission remains the same: to deliver exceptional coffee experiences that delight and inspire. The upcoming flagship stores in Europe will serve as a testament to the brand’s ability to blend local flavors with global trends, bringing the NBC magic to a broader audience.

“We’re not just building a brand; we’re building a community of coffee lovers who appreciate quality, creativity, and innovation,” says Jain. “Our journey has just begun, and we’re excited to share it with the world.”

Brewing Success, One Cup at a Time
Nothing Before Coffee has come a long way from its modest beginnings in Jaipur. With a menu that delights the senses, a commitment to sustainability, and an unwavering focus on innovation, NBC is well on its way to becoming a global coffee powerhouse. As it continues to grow, the brand remains true to its mission of delivering excellence and redefining the coffee experience for millions.

In the words of Anand Jain, “At NBC, we don’t just brew coffee; we brew connections, experiences, and memories. That’s the essence of who we are.”

In an e-mail interview with Namrata Asthana, Co-founder of Blue Tokai, she spoke about how Blue Tokai grown from 1 kilogram coffee roasting machine to 12 Kilograms of Probat machines, the growth of single-origin artisanal coffee market and Blue Tokai’s expansion plans across the country.

Could you please brief me your journey and the roadblocks you encountered while establishing your brand?

When we started coffee roasting in 2013, we had a small 1 kg machine that had us roasting for twelve to fourteen hours straight on most nights because of how small it was. Though we have grown, both, the size of the roasters (we now roast on two 12 kilograms Probat machines) and the team, we continue to spend as much time, energy and resources on constantly pushing our roasting quality forward.

We currently have 22 cafes across India and will be starting 10 more this year. We also have roasteries and coffee training centres in Delhi, Bangalore and Mumbai. The biggest challenge for us initially had to do with logistics. It is still a challenge that we face since we work with courier partners and can't control that aspect of our customer's experience. Additionally, the Indian market was, and still is, very comfortable drinking instant coffee. Although it has been difficult to tap into the instant coffee market, our customer base has been very experimental. We stress the importance of freshly roasted coffee that is devoid of any preservatives and artificial flavours and have also introduced the Channi method which is a way to brew our coffee at home without having to invest in any equipment but rather with the help of a tea strainer.

In your opinion how the consumption pattern of coffee has taken a different path today in India? Why do you think is happening?

We think there is an immense growth opportunity for artisanal coffee in India as a lot of the coffee produced here can share the same stage as coffee produced in other parts of the world. We started Blue Tokai Coffee Roasters six years ago when we were looking for high quality Indian grown Arabica that was freshly roasted. We couldn't find anything around us and since Matt had roasted coffee in the US before, we decided to visit coffee farms and get some coffee to sample roast ourselves. We were a bit tired of getting Indian coffee that had been roasted months ago or imported coffee that was extremely expensive due to the import duty.

Since then there's been a rise in appreciation for single - origin and artisanal coffee. Blue Tokai Coffee Roasters started with the goal to highlight Indian coffee by getting it directly from the farm and delivering it to our customers. Currently, the coffee landscape in India features many more roasters and a far wider range of choices for coffee consumers in India.

What are the different brewing techniques you use?

We use various brewing techniques at our cafes and also offer coffee classes for customers to learn and find their favourite brewing technique. We have also realised that choosing coffees or brewing equipment that is the right match for our customers can be tough. To make this process easy, fun and stress-free, we have introduced our Coffee Play Bars in our Saidulajab, Bangalore and Jaipur cafes. As the name suggests, these bars are for our customers to play around with coffee equipment, grinds and roasts to make a choice that's perfect for them.

How do you differentiate your product from others?

The USP of our brand is to share as much information as possible with our customers. This is essential to us because we have an education and awareness component to our business. A part of this we are constantly promoting transparency and traceability whether it has to do with sharing information about our farms or encouraging customers to play around with various brewing equipment at our Coffee Play Bars to see what works best for them.

We conduct trainings in brewing and roasting and also provide an annual Farm Tour, and customers are always welcome to talk to our baristas about any of their brewing questions, or to participate in a roastery Tours to learn more about our roasting process.
 

How sustainable is the coffee industry today in India?

Most of the India coffee brands are taking the sustainable route in their operations but since India as a market is still learning and adapting to the eco-friendly way, we still have a long way to go.

What is the road ahead for Blue Tokai?

We’ll be opening up a number of new cafes in our existing markets as well as layering on technology to our existing café operations which will improve the customer experience, and quality and consistency of our products.