With the rising demand for premium and wellness-oriented beverages in India, Chaimaa appears to be targeting a niche consumer base that values both quality and conscious consumption.
The company is preparing for continued momentum in FY26, reinforcing distribution in general and modern trade, while expanding its presence on quick commerce platforms.
The Summer Collection includes nine new “Bobbles”—drinks infused with popping bobas—developed to meet rising consumer demand for lighter, fruit-forward beverages. Most Bobble drinks contain fewer than 100 calories.
With Kurkure Momos, Chinese Wok aims to strengthen its footprint in India's fast-growing QSR sector by focusing on menu localization and consumer-led innovation.
With this launch, ITC Hotels adds a new vertical to its food and beverage offerings, aligning with the growing consumer interest in artisanal, premium, and plant-based dessert experiences.
Unlike traditional rums made from molasses or jaggery, Neoli is created entirely from fresh sugarcane juice and distilled in a Double Retort Pot Still—a first in India.