This investment will drive Hogr's growth, supporting its app expansion, feature enhancements, and the introduction of updates for an elevated user journey.
The brand aims to expand its team by hiring an additional 400 individuals across its restaurant network within the upcoming 18 months, effectively doubling its current workforce.
The company plans to enter several new categories in open white spaces still untapped by the beverage majors over the next few years and has an ambition to reach ₹100 crore revenue run-rate by next year.
The latest deal witnessed Cap70 Angels complete the transaction in one of the quickest turnaround duration negating the otherwise apprehensive gestation period typically encountered by entrepreneurs.
It is also planning to open exclusive brand stores for customers to experience the product. It would also invest in technology to enhance its production, supply chain, and forecasting capabilities.
The raised funds will be utilised to accelerate the growth journey by expanding to 50 Dark Stores across 4 cities and to build technology with fully integrated temperature monitoring.
This substantial investment, backed by a blend of existing and new investors including Chimes Group, Dev Punj, The Chennai Angels, Finvolve, India Accelerator, Hyderabad Angels, Mumbai Angels, Angel List India, and Agility Venture.
The infusion of capital from BanyanTree Growth Capital is poised to propel Angels into a new era, leveraging Nirula's national presence boasting 175+ outlets, thus ensuring that more locations across the country will soon be "touched by an Angel."