Restaurant India News: Pacsun x McDonald’s Bring Back McDonaldland with New Fashion Line

Pacsun has announced a collaboration with McDonald’s to mark the return of McDonaldland, a campaign that draws on nostalgia while presenting it through a modern retail lens. Launching August 12, the Pacsun x McDonaldland Collection will include apparel, accessories, and immersive in-store and digital activations. The project was facilitated by McDonald’s licensing partner, IMG Licensing.

The partnership also aligns with the release of the limited-edition McDonaldland Meal, with Pacsun extending the brand storytelling into fashion and lifestyle.

The collection features men’s and women’s lines. For women, the range includes coordinated sweat sets, hoodies, pants, mini shorts, baby tees, and accessories such as claw clips, barrettes, scrunchies, and tote bags. Designs highlight McDonaldland’s original characters like Grimace and Hamburglar, along with graphic elements inspired by the brand’s 1970s campaigns.

The men’s assortment includes oversized graphic tees, heavyweight hoodies, denim jackets, shorts, and corduroy hats. Styles are modeled after retro travel merchandise and souvenir-inspired graphics, featuring fictional McDonaldland landmarks such as Fry Friends Field and Apple Pie Orchards.

The drop also includes a line of cross-gender accessories such as snapback and bucket hats, socks, floor rugs, blankets, and doormats. Items in the women’s line are priced between $10 and $80, offered in sizes ranging from XXS to XXL.

“As the go-to destination for on-trend fashion and collaborations, Pacsun is always looking for ways to bring culture and creativity to our community with unique brand partners. This collaboration with McDonald's allowed us to tap into a shared history of nostalgia and joy, reimagined through a fashion lens. It's a celebration of core memories, self-expression, and our continued mission to meet people where they are, with collectible designs and cultural storytelling they can wear,” said Richard Cox, Chief Merchandising Officer, Pacsun. 

The campaign will roll out across multiple touchpoints. Pacsun will showcase the collection at ThriftCon in Denver (August 9–10), feature it in McDonald’s loyalty app (August 12), and host a flagship launch event at Pacsun Soho on August 14. McDonald’s loyalty members will also be able to redeem points for Pacsun discounts, further integrating the collaboration into both brands’ digital ecosystems. The Pacsun x McDonaldland Collection will be available from August 12, both online and in Pacsun stores nationwide.