Following a month-long investigation conducted last year, the agency discovered that McDonald's was incorporating less expensive cheese substitutes such as vegetable oil in burgers and nuggets.
The deceleration in demand after the high base of 2023 has not only impacted their earnings but has also led to a negative same-store-sales growth (SSSG), deviating from the typical 5 percent.
The limited-time offerings, such as KITKAT McFlurry and Minion-themed Banana Caramel McFlurry, also ranked among the top five products in 2022 and 2021.
This partnership will help support McDonald’s technology strategy which aims to leverage scale and unlock greater speed and efficiency for customers, restaurant teams, and employees.
These new editions will be accessible via McDelivery®, takeaway, on-the-go options, dine-in, and Drive-Thru at McDonald’s outlets throughout West and South India.
The festive period wraps are offered ala-carte and in meals at select McDonald's outlets in the North and East regions, as well as through delivery partners, takeout, and drive-thru.
The new Italian Cheesy Veg Burger and Italian Cheesy Chicken Burger are available at McDonald’s outlets across West and South India. They are now also available for ordering via the McDelivery® app, with options for delivery, takeaway on-the-go.