If a restaurant or bar opens its doors and no one is there to eat or drink, does it make a profit? Of course not. Customers are the lifeblood of the hospitality industry. However, even the busiest and most popular locations all experience the ebb and flow of business. There are certain times of year during which the stream of people can slow to a trickle, or perhaps even stop altogether. In markets that depend on seasonal visitors, such as skiing communities and along the coasts, the offseason can be a very lonely time for food trucks, family restaurants and others.
Just because your business may have to survive a quiet period doesn’t mean it should suffer. There are plenty of strategies you can employ to boost traffic to your location or become leaner. For example, you could create cross-promotional opportunities with other local entrepreneurs to attract new customers. You might streamline your operations when you expect activity to be at a low point and save money.
The accompanying guide contains numerous pointers you can use to help you become better prepared for winter or whatever form the slow months take. These periods of inactivity may be inevitable, but they don’t have to mean the end of your dreams.