From charming cafés to busy fine-dining venues, restaurants need to make a concerted effort to establish a unique brand and personality that appeals…
Reputation is everything, and how you manage it can make or break your restaurant.
Also, restaurateurs thinking on an app, if someone 'like'the restaurant or tag it on Facebook, will help in grow the restaurant business.
And with revolutionary impact of smartphones and its applications, the technology has given yet another way to stay connected with customers.
The online visual content is high in demand as it has enticing photos on website across various social media platforms and it has become an essential…
Social media, in recent times, has emerged as an effective marketing tool, but a disguised one for food brands. Online social media is a platform,…
When you share a post and a photograph on Friday, 60 per cent chance is that you will get more likes than on a weekday like Monday.
If done right, social media can help restaurant grow; if done wrong, it can damage restaurant's image. How can one divert a disaster then?
A recent study shows 58 percent of consumers are impressed by brands providing a necessary service, and 55 percent say they value brands that have…
It is cheaper as compared to the traditional forms of marketing, targets the right customer base, and is high on results.
Leveraging social data to strengthen your brand's social media marketing strategies.
Every business is doing marketing via social media then why should food business left? One just needs to figure out who the customer is and then hit…
In an exclusive interview to Restaurant India, Vaibav Kumarvel, Partner - The Chinese Story, shares how they provide great food at an affordable…
People today view eating out as a 'food affaire'. To them, it is not only about getting the right menu to suit their palate, but also about…
Budget for the seasonal deals differ from the regular budgets that restaurants keep for their promotional activities. At the same time, restaurants…
The study used a sample of top-ranked Facebook pages of food manufacturers, food brands, retailers and restaurants.
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