Cricket and food are two important things that Indians die for and sensing this love, restaurants and bars across the country have come up with great deals to celebrate the season.
Restaurants and hotel chains like Westin, Taj, Domino’s, Lalit and Park hotels have come up with amazing offers and are cashing on demand during the IPL season. Not only this, the restaurants have named their food on the name of the famous players and the team they are supporting. This unique combo is making for an amazing experience for food lovers at the ongoing IPL fest at these restaurants.
Cricket stirring up great deals at restaurants
The Westin Mumbai Garden City has come up with ‘Twenty Plenty’ offer at their restaurants. The customers can experience exciting IPL live action with great tasting satisfaction at Eighteen The Lounge, where the fans can enjoy cricket in the chic setting and feel the spirit of the game come alive with beer buckets and pitchers of exciting beverages and knock out menu options.
The customers have great choices of cocktail pitchers like Margarita, Daiquiri, Long Island Ice Tea, G & T and Buckets of Heineken & Kingfisher. The offer is available throughout the IPL season from 16.00 hrs to 01.00 hrs with Beer Buckets starting at INR 1100 ++ taxes.
The cricket lovers can also watch the 8th season of this enthralling game at Ramada Powai Hotel & Convention Centre with menus that will make them happy. The "Maxwell's blaster" is an all-time favourite and is even better when one watches Glen Maxwell on the big screen. The customers can complement their night with some "Cricketails" - a funky concoction at restaurant.
"The Devil's Dew" and "Mumbai Magic" are some other offers in the menu followed by beer bucket available at just Rs 555 + taxes and other unlimited offers too.
The scene is more enthralling at Kolkata at the Park Pavilion, the 24-hour coffee shop at Jameson Inn Shiraz, the cricket fans can have lip smacking uniquely named fusions courtesy the 'Culinary Power Play' fest. The restaurant has amazing menus starting from Knight Riders Burger (Awadhi Galauti Kebab and continental bun fusion burger served with popcorn-pickled vegetables) or Good Length foccacia - Goan chicken cafreal and Italian bread fusion served with pop corn pickled vegetables - while relishing the frenzy of the matches on screen. The IPL fest will be celebrated on till April 30 with great offers for the vegetarian and the non vegetarian lovers.
However, at Lalit, Great Easter customers can have unlimited beer along with a vegetarian/non-vegetarian platter at Rs 1,500 (all inclusive) at Wilson's and The Legacy Grill with live screening of the matches. The restaurant is also offering a 15 per cent discount on its La carte menu and there is also a one-for-one on offer on 'Absolut Martini' at the bakery during matches.
"If Kolkata ends up winning the match on any particular day, a special 20 per cent discount on overall bill would be provided," said Lalit Great Eastern in a press statement.
Meanwhile, The Ancient Barbeque at Gurgaon will be offering Live Screening of the action-packed IPL matches at Projector, celebrating the biggest cricket extravaganza; offers will include certain dishes named after teams and cake made like a cricket ground served on the buffet. Restaurant will be decorated with team danglers, flags and thermocol bats and balls.
“We will divide the restaurant into two parts and flag the area with the team match on that day and allocate the table to the guest as per their supporting team, and give a complementary cake to the guest of winning team,” added Dharmendra Singh, Owner.
Food apps with IPl offers
And to celebrate the IPL fever with great offers, food-tech apps have also come up with exciting offers at their end. On one end TinyOwl has partnered with Mumbai Indians as the official food ordering app for the home team, TinyOwl is all set to rally with Mumbai Indian fans for an exciting season.
"Mumbai is as much a home ground for us as it is for millions of cricket fans in the city. With this association, we are looking forward to joining the IPL revelry, connect with our food loving fans and get them to know us better,” said Harshvardhan Mandad, CEO & Co-founder, TinyOwl.
As a part of this association, TinyOwl will have an experience zone at the stadium during the Mumbai Indian matches. At the same time, The Faaso’s CSK Tie up is quite simple a local activation to reach out to all the Chennai residents and make them aware of the Faaso’s Mobile App and the proposition of Food on Demand. Previously, the brand has also tied up with PW and MI in 2013 and 2014 respectively, where they have reached out to the 30-50K people that come to watch the match.
For this year, for every match happening in Chennai, Faaso’s has an activity whereby any person who downloads the App and orders on it at the stadium can get the food delivered to him/her. The food aap has a counter at the stadium so that they can service these orders.
“We are also doing a Twitter and FB activiation for this so people going to see the match can plan beforehand for the same,” shared Revant Bhate, VP, Fasso’s.
Thus, we can sense that in today’s scenario, IPL has become more than the cricket affaire, rather it has captured a great business in food industry making it all together an eating-out affaire.