90% restaurateurs say owning customer data help boost biz, report

After two major lockdowns, the restaurant industry was and still contemplating its business revival.

A recent research conducted by dineout to gauge the sentiments of restaurateurs with respect to owning the customer data, targeted marketing solutions, and the role of technology in business revival.

81% of restaurants believe that their own website is a more cost-effective medium to generate direct order, shared the report.

The survey was conducted in 8 major cities including Delhi -NCR, Mumbai, Bangalore, Pune, Hyderabad, and others.

“There is no denying the fact that the restaurant industry has been hit badly in the gut. In order to survive and keep the business afloat, many resorted to aggregators for daily orders. Restaurants need to take charge of their direct orders and own the guest data in order to retarget them effectively,” shared Nihal Harchandrai, VP- Finance & Strategy and Director, Theobroma Foods Private Limited by adding that it’s all about providing a great experience to guests.

The report provides a look at the widespread adoption of technology by restaurants to manage their daily operations and to further minimise their dependency on aggregators.

Online reservation systems, loyalty programs, and targeted marketing solutions provide restaurants with an opportunity to retain customers and provide a safe customer experience.

“73 per cent restaurant owners believed that social media is helpful in generating orders; whereas, 96 per cent believed that digital marketing has helped them during the pandemic,” concluded the report.