Bus aggregator Shuttl enters food delivery space

Shuttl, India's largest bus aggregator, has launched meals on buses for daily commuters, entering into the food delivery space. This launch is part of the company’s plan to further monetise its captive customer base.

The Gurgaon-based company had started a pilot in October 2018 with 50 buses. It is planning to scale up the offering this year by offering meals on 1,200 buses, most of which operate in Delhi NCR.

Amit Singh, Co-Founder of Shuttl, said, "Our customers are demanding food to be served on buses. The metric we track, i.e. Items sold per ride, show that about 90% of the people are buying something which validates that there is a consumer demand for it. We are working with cloud kitchens and building an ordering product to scale this offering."

"The company expects to break even at an operating level in about a month on the back of an increase in prices, bigger buses, and improved occupancy levels. Selling daily essentials on buses like bread, butter, curd, eggs and milk would be the next step for the startup," he added.