Brewhouse Ice Tea eyes 10,000 stores by 2020

Currently, the brand is available in more than 4500 locations across 15 cities in India.
  • Vaishnavi Gupta News Editor
Brewhouse Ice Tea

Brewhouse Ice Tea, the maker of bottled ice tea, is targeting to have 10,000 stores by 2020. Currently, the brand is available in more than 4500 locations across 15 cities in India.

Brewhouse has raised $2.6 million from Food Empire Holdings, Singapore, in two rounds of funding.

Siddharth Jain, Founder of Brewhouse Ice Tea, said, "Future funding requirement depends on our growth curve. We’re coming with some new products and the response to that will determine the amount of funding we will need in the coming years."

Besides traditional and modern retail, the brand is available across leading 5-star hotels, cafes, quick-service restaurants and leading corporate spaces and educational institutions.

"Online, we are available on Big Basket and Amazon and soon launching on Flipkart as well. We want to reach 10,000 points of sale by 2020," Jain stated.

The company has achieved 5x growth in the first quarter of this calendar year as compared to the first quarter of the previous calendar year.

Jain added, "This was also due to the base effect as we were quite small early last year, having started operations in May 2017. We expect to grow 3x this year as well as next year as we bring new products and some innovation to market."

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