In order to survive and flourish in today’s restaurant scenario, a comprehensive marketing strategy is the key to crack the competitive lock. It helps in building a brand identity, create awareness, drive customer engagement, and attract a globally spread audience. As per an Adweek survey, 25% of people have at least one restaurant app on their phone.
According to a research, 85% of those who search for food on their mobile phones go on to complete a purchase. In 1995, less than 1% of the world population had an internet connection. Today, over 3.6 billion people use the internet. That’s more than 40% of the world population. Hence, marketing is no more a matter of choice; it’s now a necessity.
Though the competition among restaurants is fierce, marketing strategies and innovation help to improve your business strength and grab attention from growling stomachs everywhere!
“The landscape of restaurant business has been radically transformed by the emergence of digital technology. Building a long term customer relationship through an integrated marketing communication is essential for restaurants today,” shared Karyna Bajaj, founder of the award winning restaurant CinCin in Mumbai that uses various tools, social media being an engaging one to reach wider audiences. “Our offline activities like public relations, direct marketing and constant engagement with our loyal guests prove to be an effective tool as we are always innovating to build incredible guest experiences,” she added.
Some tips for restaurant marketing :
Get A Website: A website opens up opportunities for a much larger market of consumers. It makes it very easy for potential and even existing customers to find you. It also gives you the freedom to craft your identity the way you want and facilitates more control over how you want to interact with your customer.
Host Events: People love going out for events. In order to promote your restaurant and build a strong fan base you could organise a popular band to come over and perform or invite a popular comedian. There is nothing better than bringing a smile on people’s faces after all. There are many event-related restaurant promotion ideas that you can come up with. In order to make the best of it, publicizing these events on social media is a must. “In today’s time, especially in a city like Delhi you have to be very aggressive and proactive with your marketing be it on social or print media. You have to come up with different strategies every month. Your social media should be influential and should grab the attention of target audience. We have a very good marketing team which knows how to reach to the target group effectively and efficiently. We threw an opening party which was covered by almost all the newspapers and magazines. The second most important strategy is to plan your expense well in advance. You must divide your funds and prioritise on the most effective marketing tools to reach the customers,” said Aryan Singh, owner of the Jugaad Bar, Defence Colony.
Never Avoid Customer Reviews: More than half of the population in the age bracket of 18-34 years gives priority to online reviews over the opinions of friends or family. Most of the times, people tend to air their bad experiences rather than the good ones. Instead of feeling disheartened, look upon it as a room where you can still improve. In fact, you must reply to the bad review as it adds to your credibility and your intent on addressing any shortcomings at your end.
Get a Place On Restaurant Discovery Platforms: Restaurant search sites like Zomato are widely used to search and find cafes or diners. Over the years, they have become the go to place for people looking to find restaurants online. This helps to connect with your target audience more efficiently.
Invite An Influencer To Talk About Your Restaurant: You can start with local influencers. Search instagram in your location with hashtags like #foodie or #food and get in touch with people who have good fan following. Invite your influencers and delight them with the best of your food, hospitality to an extent that they consider featuring your restaurant in their blogs or social media posts.