Dhadoom to set up 50 stores by 2019, focus on tier II and III cities

Short Description
Dhadoom is eyeing metro cities, Tier II and Tier III cities through a franchise model.
  • Nusra Deputy Features Editor
Restaurant India

Started in 2017, Dhadoom is one-of-a-kind restaurant serving Global Fusion Street Food. Dhadoom offers an exciting mix of international recipes fused with Indian flavours, thus appealing to the Indian palettes of all age groups. “From our Restaurant interiors to our menu, every element represents the vibrant and quirky energy that defines Dhadoom,” shares Karan Tanna, Founder & CEO, Yellow Tie Hospitality that owns Dhadoom.



Dhadoom is eyeing metro cities, Tier II and Tier III cities through a franchise model opening around 50 outlets by December 2019. “I see myself spearheading a revolution in the restaurant chain industry. I will have played a pivotal role in taking Indian home-grown brands across India and the globe. I will be the ‘go- to person’ for any entrepreneur who has started a restaurant and dreams of scaling it up. I will work with many entrepreneurs and early-stage companies and share my experiences and learning that can help them make their brand the next McDonalds or Starbucks,” added Tanna.

 

Franchise Network
Dhadoom is currently running 14 franchise stores in cities like Mumbai, Bengaluru, Delhi, Mysore, Kolkata and Ahmedabad with 100% franchise stores. “Globally & historically big brands like Mc Donald’s, KFC, Dominos etc. have only grown through franchising that made me believe that if our franchise management capability in the restaurant industry were sharpened we could give a national brand and we could take Indian brands around the globe,” adds Tanna.

FRANCHISE FACTS

Year of establishment: Dhadoom was established in the year2017

Year to start franchising:
Dhadoom started franchising in the year2017

Total No. of stores:
14

Break up of company-owned + franchise stores:
All are franchise stores

Investment required:15 – 30Lakhs (Depending on Format)

Area required (in sq. ft):100 – 500 Sq. ft.

Expected ROI:15 – 18 Months

Expected break-even:12 – 15 Months

Preferred cities &location: Metro cities, Tier 2 &3

 

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Home Title
Giving a new Twist to Street Food
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