India’s love for burger has boosted the fast food industry that it has now become a multimillion dollar industry.Starting an online burger business is a challenge for start-ups as you need to differentiate from the already established players in the market. To ensure the survival and success one should have a strong business plan and a great recipe that distinguishes oneself from others.
Hence, there are few important things that one should keep in mind before launching the business:
Do a research on Online Burger Industry: It’s very important to understand the market where you’re planning to establish your business. Identify your targeted consumer and their demands, this will help you to finalise your menu as per their choice.
Business plan: is a very basic plan that includes your budget margins such as your profit per burger after calculating all costs. Plan your financial figure on amount you will be spending on promotion and outlet set up. This will also include your menu for burgers and other additional beverages.
Identify your competitors: by doing an analysis based on their strengths, weaknesses, threats and opportunities. For better and organized understanding do SWOT analysis, compare your business with your competitors. Your analysis will help you to find out the areas where competition excels and how your business can beat those challenges. Form an impressive strategy to convert your weaknesses in to your strength. You need to do a pre-check on other food outlets and their forte, this will help you to understand their strategy for success.
Name your burger business: name is something that differs you from your competitors. Always keep it in mind that a good and standard name will leave good first impression on the consumer and this will lead to a quick success. Name should be simple and easy to remember; complicated and long names are difficult to recall this will affect your customer loyalty.
Location: is also a major factor because every burger loving person is your targeted consumer but you need to select a location where you find young crowd as they will be your targeted consumer. College and commercial areas are the best place for setting up burger business.
Build a website: it’s the platform from where you will access your business. Make sure the website has an easy access for consumer. Always remember that an anomalous website will leave the buyer confused and disinterested. It should have all the necessary details like a detailed menu carrying all the information about ingredients and calorie details, customer support number, feedback and options for payment gate way.
Create Mobile App: for a better access and customer loyalty. Mobile applications are more convenient and they also generate more sale than website.
Good team: is the foremost factor behind any good business. Your team is your strength so select people who are hardworking. Since it’s a delivery service you need to hire 2-3 delivery boys and 1 kitchen support to help the chef in kitchen.
Select the chef: carefully, it’s very important to understand the fact that Chef is the very major part of any food business and your chef is like the spine of your burger business. Your chef must have innovative sense to play with ingredients and prepare recipes to allure your consumers. A good chef knows how to cook a delicious burger with simple ingredients. Your chef must have a good knowledge about different types of burgers and other additional beverages like shakes because the additional beverages complete any meal. A yummy burger accompanied by a delightful shake will woo all your customers.
Creating a buzz: is very important to spread awareness about your business. Social media is one of the most preferred platform for the companies to reach right target audience. Spread it as much as you can this will result in boosting sale and popularity of your business.
Quality: is the key to success, never ever compromise with the quality because it will build your brand and generate customer.