With food picking up centre stage as a business model in India, Amit Banka, former MD Unilazer Ventures, together with three other partners, Rudra Pratap Singh, Nitin Gupta and Vinay Gupta, have entered the food business, thinking of doing something innovative, identifying scope in doing something with ‘Curries’.
Breaking the notion that curries can be taken by seating at a fine dine restaurant or at home, the Group of four after a continuous research on the food space, launched ‘Cones & Curries’ at Sarojini Nagar Market, New Delhi.
“All four of us were looking to do something in the food space as there was a lot of opportunity in this space, where we could actually deliver something which is actually innovative. And to break the myth that anything in curries means spoiling your hand, we started on this concept 18 months back, where we thought of serving this in the form of cones,” shares Singh, one of the directors at VARN Hospitality.
They are targeting at delivering this concept across the world, with Indian taste in it and keeping to its original ‘Curry’ form, as foreigners have a notion that nothing Indian can be tasted without messing the hand, and also, without copying somebody’s concept.
“Today, most of the QSRs are either the adaptations of Indian cuisine or the global QSR chains, which serve pizza, burger and pasta, but from the perspective of making it handy for customers and served in a fraction of time making it a scalable business,” adds Banka.
With a motto to create revolution in the food business, Cones & Curries is getting amazing response in a month’s time by getting over 55-100 orders per day, as the founders have been very selective in placing their brand right at the high footfall location, Sarojini Nagar, which gets no less than a footfall of a mall.
And as awareness is getting in the food space about the product and everybody is looking at it as a good option to have on the go or while walking, Cones & Curries, is looking to expand its business by opening over 10-15 outlets in the next six to twelve months in Delhi-NCR, and is also in talks with several partners to enter into the franchisee model of the business.
“Expansion plan is as good as what we can expand; it is also a factor of how fast we catch up with our franchisee model,” comments Banka. And with product, recipe and format as its strength, the group will be opening outlets in different formats and at different locations.