Restaurant India News: SOCIAL Launches ‘The Big Drop’ Peena Edition: A Drink for Every Mood

SOCIAL, India’s favourite neighbourhood café-bar is raising a toast with The Big Drop Peena Edition, a drinks menu designed to fit every table, every adda, and every kind of night out.  The Peena Edition brings together drinks for every mood from classic cocktails perfect for afternoon chats to playful pitchers made for evenings with friends.

Old favourites like the Longest Long Island Iced Tea (LLIIT) and Banarasi Patiala became cult classics for capturing the spirit of their time. The Big Drop continues that legacy, inspired by India’s quarter bars, kattas, thekas, and toddy shops, all reimagined with SOCIAL’s creative twist. New stars like the Longest Long Island Iced Coffee (LLIIC) and the SOCIAL Lubes range — including SOCIAL Emotions, Lifaafa, and Candy Crush — are designed to bring smiles and spark stories before the first sip. The fun also lies in the presentation cocktails wrapped like candy, shots in colourful test tubes, and shared drinks served in tall coffee jars.

With prices starting at ₹395, the menu proves that great cocktails can be both creative and affordable. At SOCIAL, every drink is made to start conversations and create memories. Highlights from The Big Drop – Peena Edition are OG with longest Long Island Iced Coffee, a 750ml coffee-spiked cult serve, SOCIAL Lubes with playful formats that bottle nostalgia and moods, including SOCIAL Emotions (four variants: Zen AF, Weird Flex, Delulu, Aura), Lifaafa (served in a post-office style envelope pouch), and Candy Crush (a candy-wrapped cocktail), Sangria Pitcher with bold twists on wine-and-fruit for sharing. Variants include Cosmo Berry, Tropical Twist, House Spice, Java, Rita, etc. - playful pitchers layered with spirits, coffee, spice, or tropical fruit and The SOCIAL Margarita.

Excited about the Peena menu launch, Riyaaz Amlani, Founder & Managing Director, Impresario Entertainment & Hospitality Pvt. Ltd., said, “The Peena Edition of the Big Drop menu is special because it speaks the language of the people. India’s drinking culture has always been about community, from quarter bars and kattas to thekas and toddy shops, and we’ve brought that spirit into a menu built for today. Innovation was needed because people don’t just come to us for what’s in the glass, they come for how it makes them feel. Right now, India is drinking more boldly, more socially, and more visually than ever before and The Big Drop captures that spirit in full.”

The Peena Edition also complements SOCIALs recently launched Big Drop Khaana menu, creating a seamless food-and-drinks experience that celebrates how India eats, drinks, and comes together today.