With the launch of these new outlets, the burger brand will look at bringing their delicious offerings to new consumers from the extreme ends of the city as well.
It is set to offer customers a wide range of cuisines from all of its subsidiary brands, including Red Lantern, Ebowl, and Edabba which serve Indian, Chinese and oriental cuisines.
The deal which occurred for an undisclosed amount, will see the AWJ group of brands eye expansion in new markets where Kitopi has a solidified presence and a vast network of locations, unlocking new opportunities and access to more customers.
The acquisition brings Swiggy on board as a stakeholder in Kitchens@, emphasizing the strength and stability of the company's financial performance and operations.
Already running operations in Bangalore and Delhi, Hala is looking for franchise partners to achieve its goal of running at least 40 franchise locations by Q2 of 2023.
The menu is a curation of 5 handpicked recipes from the Northern and Eastern parts of India, while staying true to the unique style of edabba’s dishes.
Targeting Tier-1 and Tier-2 cities, the first phase of launch will see 35 outlets go-live across 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore.