Restaurant India News: Pret A Manger Introduces Affordable Festive Bowls Starting at Rs 270

Pret A Manger has introduced a new limited-time menu featuring a curated range of rice bowls that blend international influences with local favourites. The line-up includes the Mexican Fiesta Bowl, Asian Chicken Bowl, Lebanese Mezze Bowl, Thai Chicken Curry Bowl, and Bhindi Curry Bowl. These offerings will be available from 7th October across Pret shops in Mumbai, Delhi-NCR, Pune, and Bengaluru, as well as through Swiggy and Zomato.

The new menu reflects Pret’s strategy of aligning seasonal launches with consumer demand for familiar yet diverse food experiences. Drawing inspiration from both local and global cuisines, the bowls aim to provide everyday comfort while maintaining the brand’s focus on freshness and quality. To strengthen value perception and accessibility, the festive bowls have been introduced at competitive price points, starting at Rs 270.

RBL spokesperson said, “The festive season is one of the most special times of the year in India — full of energy, colour, and shared moments. At Pret, we wanted to capture that spirit with a menu that feels celebratory yet comforting, global in inspiration yet familiar to the Indian palate. Our new rice bowls are a reflection of Pret’s philosophy — freshly made, wholesome food that delivers everyday comfort with uncompromised taste and quality.”

Each bowl has been structured to highlight distinct ingredients and flavour profiles. The range spans Mexican rice and salsa, South Asian flavours with edamame and cilantro, Lebanese staples such as falafel, hummus, and tabbouleh, Thai flavours with lemongrass, and a modern interpretation of the traditional Bhindi curry. The combination of international and local elements positions the menu as a versatile, everyday meal solution suited to India’s festive season.

Pret A Manger has steadily scaled its presence in India since its debut, with operational footprints in Mumbai, Delhi-NCR, Bengaluru, and Pune. The brand’s emphasis on freshness, quality, and clean ingredients has been central to its growth strategy in the Indian market. The introduction of the festive menu builds on this positioning by integrating cultural seasonality into its product mix, aiming to deepen consumer engagement during a high-consumption period.

With this launch, Pret A Manger is targeting increased footfall and delivery orders during the festive months, reinforcing its brand promise of fresh, wholesome, and accessible meals while participating in India’s vibrant seasonal dining landscape.