Restaurant India News: EBG Group Bets Big on Natuf Café to Disrupt India’s QSR Space

EBG Group, a diversified conglomerate with interests across multiple sectors, has announced a significant expansion plan for its food and beverage brand, Natuf Café. The strategy aims to position the brand among India’s fastest-growing quick service restaurant (QSR) chains over the next year.

The expansion goes beyond increasing outlet numbers, focusing instead on shaping a new segment in India’s fast-food industry. Natuf Café is bringing authentic, affordable, and health-focused global cuisine inspired by Levantine flavours to the Indian market.

A core pillar of Natuf Café’s approach is promoting nutritionally balanced meals tailored for the next generation of Indian consumers. The menu emphasizes protein-rich, low-carb, low-fat, and low-sugar dishes, all served in a completely plastic-free format. Offerings such as vibrant hummus bowls, protein-packed wraps, and fresh low-sugar meals aim to redefine fast food as wholesome and convenient without compromising on authenticity.

The brand’s expansion strategy is built on a hybrid model that includes corporate-owned and franchise outlets, cloud kitchens, and exclusive retail cafés. Investment requirements per location range between Rs 10 lakh and Rs 75 lakh, signaling a targeted retail push across metropolitan cities.

Over the next 12 months, Natuf Café plans to open more than 100 outlets nationwide by the end of 2026. The company also aims to double its revenue by the close of the current financial year, supported by strong infrastructure, rapid market penetration, and rising demand for nutritious and authentic food options.

“At EBG, we build for People–Planet–Profit. With Natuf Café, we are bringing food that not only delights taste buds but also supports healthier lifestyles and a sustainable future. This is about more than expansion; it’s about scaling a movement,” said Hari Kiran, Co-founder & COO, EBG Group.

“At Natuf, food is more than nourishment rather a heritage, connection, and culture on a plate. Bringing Levantine flavors to India is deeply personal to me, a way of sharing my roots while embracing India’s dynamic culinary future. With this partnership, we’re proud to scale authentic, protein-rich, and plastic-free Levantine cuisine across the country, keeping health, authenticity, and sustainability at the heart of every meal,” added Amer Juneidi, Founder & CEO, Natuf Café.

With India’s QSR market witnessing rapid growth, Natuf Café’s focused strategy aligns with changing consumer preferences towards healthy, sustainable, and culturally diverse food formats. The expansion also highlights the increasing role of hybrid retail models in driving scale for new-age food brands.