Mondelez India, in association with the Minions from the Despicable Me franchise, has launched Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise.
The new Cadbury Dairy Milk in Lickables comes with 55 exciting Minions toys. Cadbury Gems Surprise will also be benefitted from the Minion makeover.
Anil Viswanathan, Director, marketing, chocolates, Mondelez India, said, “We are witnessing a great demand for spoonable chocolates, a trend that is catching up swiftly under this segment, wherein the toy is an important category driver.”
“Recognising this scope and the consumers’ affinity towards the Minions characters, the association with the franchise is a fitting one. With this association, we endeavour to transcend the brand love of Cadbury Dairy Milk to our donor segments products like Cadbury Dairy Milk in Lickables and Cadbury Gems,” he added.
Priced at Rs 40 each, the Minions range of Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise are available in all traditional trade and modern trade retail outlets, as well as e-commerce sites.
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