Faasos App, the one stop shop for all brand under the Rebel Foods umbrella, has now been rebranded as EatSure.
The rebranding has been done with the purpose to showcase complete hygiene practices across the entire supply chain at Rebel Foods.
This comes at a time when people are avoiding meals from outside home.
With this change, the company is emphasising on surety about process, ingredient, and packaging to eliminate any doubts around hygiene.
At this time, Rebel Foods is raising the bar even more and making sure all the brands come with the “Eat.Sure” promise, defined by:
• People: Daily temperature logged and medically certified to handle food
• Process: 200 + Checkpoints for quality, hygiene, and safety
• Ingredients: Highest quality ingredients — no artificial color or flavour
• Packaging: Contactless / double sealed packaging and delivery
The logo rebranding has been updated on Play Store, App Store as well as on online ordering platforms Swiggy and Zomato.
Under their banner, Rebel Foods runs a dozen brands such as Behrouz Biryani, Mandarin Oak, Oven Story Pizza, The Good Bowl, SLAY coffee, Firangi Bake and Lunch Box.
However, Faasos is one of its most popular brands delivering lip smacking rolls and wraps across India.
Earlier in April, Rebel Foods has raised $50 million from existing investor, US-based hedge fund Coatue Management, according to its filings with the Registrar of Companies. In February, it had closed a $4.91 million venture debt round from Alteria Capital, according to data collated by Tracxn.
Started by INSEAD alumnus Jaydeep Barman and Kallol Banerjee in 2010, It operates over 2,100 internet restaurants and an estimated 300 cloud kitchens across three countries.