Focusing on safety, hygiene Faasos app rebranded as EatSure

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With this change, the company is emphasising on surety about process, ingredient, and packaging to eliminate any doubts around hygiene.
  • Nusra Deputy Features Editor
Eatsure

Faasos App, the one stop shop for all brand under the Rebel Foods umbrella, has now been rebranded as EatSure.

The rebranding has been done with the purpose to showcase complete hygiene practices across the entire supply chain at Rebel Foods.

This comes at a time when people are avoiding meals from outside home.

Also Read: How Rebel Foods has Built the Largest Dark-Kitchen Business in India

With this change, the company is emphasising on surety about process, ingredient, and packaging to eliminate any doubts around hygiene.

At this time, Rebel Foods is raising the bar even more and making sure all the brands come with the “Eat.Sure” promise, defined by:

        People: Daily temperature logged and medically certified to handle food

        Process: 200 + Checkpoints for quality, hygiene, and safety

        Ingredients: Highest quality ingredients — no artificial color or flavour

        Packaging: Contactless / double sealed packaging and delivery

The logo rebranding has been updated on Play Store, App Store as well as on online ordering platforms Swiggy and Zomato.

May Interest: Rebel Foods bags $50 mn from US hedge fund Coatue Management

Under their banner, Rebel Foods runs a dozen brands such as Behrouz Biryani, Mandarin Oak, Oven Story Pizza, The Good Bowl, SLAY coffee, Firangi Bake and Lunch Box.

However, Faasos is one of its most popular brands delivering lip smacking rolls and wraps across India.

Earlier in April, Rebel Foods has raised $50 million from existing investor, US-based hedge fund Coatue Management, according to its filings with the Registrar of Companies. In February, it had closed a $4.91 million venture debt round from Alteria Capital, according to data collated by Tracxn.

Started by INSEAD alumnus Jaydeep Barman and Kallol Banerjee in 2010, It operates over 2,100 internet restaurants and an estimated 300 cloud kitchens across three countries.

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