Why Indian Ethnic Brands are game Changer for Industry

Short Description
Goli Vadapav to open 100 outlets in next 12 months, targets tier II and III cities.
  • Nusra Deputy Features Editor
Restaurant India

Established in 2004, Goli Vadapav is one of the largest ethnic chains of vadapav in India. 

 

The group started signing franchising within a few months of opening their first store launch to drive deeper market penetration for the brand. “We had dreamt of building a national chain of vadapav,” shares Venkatesh Iyer, Founder & CEO adding that new income source, operational benefit, deeper market penetration and risk reduction attracted him towards franchising. 

 

Franchise Network

 

Goli Vadapav is currently having over 250 franchisees running close to 300 stores of the brand pan India. “To be no. 1 ethnic fast food chain of quick service restaurants by retaining authentic Indian taste and maintain highest hygiene standards in food quality. Our focus remains on network expansion and maintain high operational standards,” adds Venky as he is fondly called. 

 

FRANCHISE FACTS

 

No. of stores (company-owned + franchise): 300

Investment required : Rs 10 – 12 lakhs

Area required : 200 – 250 sq ft

Expected break-even : 6 – 8 months

Preferred cities & location : Tier 1 and tier 2 cities

 

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Home Title
Making Profitability ‘Ethnic’ Way
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