With more Indians consuming organic food every passing day, the Indian organic food market is growing at a CAGR of 30 per cent and set to touch $1bn in 2015. And with this development coming on the way, the segment has become one of the favourite among the investors.
Naturally Yours founded in 2010 by Vinod Kumar and Priya Prakash has raised seed funding from serial entrepreneur and angel investor, Sanjay Mehta in a bid to grow their business online seeing the ever ending demand of the organic food products.
“We are not comfortable revealing the amount at present, however Sanjay being a serial entrepreneur has joined us a mentor and investor to grow this business,” shared Kumar.
Naturally Yours which is presently serving online with their own website and through Amazon receives over 1000-1500 orders from their own website and about 2000 orders through Amazon which is their channel partner. And through offline by tying up with 5 star chains like ITC and Taj Group of Hotels who have added these products in their breakfast menu.
“80 per cent of our customers are women between the age group of 30-50 years,” added Kumar who has recently tied up with Flipkart Gourmet section to grow the business to manifolds.
With monthly growth of 30-40 per cent, the team focuses on every single state in India seeing a large customer base from cities like Delhi, Bengaluru and Mumbai.
“Demand for organic food is growing exponentially. Naturally Yours is the most credible organic food brand available online on leading market places. Target audience is urban health conscious millenials,” shared Mehta.
Not only this, the team works with hundreds of organic farmers and farmer groups across India, building a strong, reliable and ever expanding farmer network.
“We ensure every farmer gets the fair deal and is profitable at his end. This is critical as this ‘Honesty Premium’ ensures that the product is of excellent quality and is available consistently,” added Prakash.
With over 100 products under the brand name, Naturally Yours is also planning to expand to new product category and increase the product range.