With growing awareness about cuisine, Indian regional cuisine is gaining prominence. Masala Country which is an Indian specific restaurant is serving pan Indian cuisine. “We have cuisines from different regions of India which we have got under one roof,” shares Ram Nivas Sahi, Co-Founder of Masala Country. The brand operates two outlets and has signed four more which will be operational within two months.
Masala Country is a one stop solution for every concept including QSR, a dining format and street food venture which is a profitable venture for the investors as well as the brand.
Cashing in on Franchising
Concentrating at the current market it is easier to expand through the franchise mode. We are targeting to open around 200 outlets in the next two to three years. Franchise is the best solution for this and being a franchise partner it will be easier for us and them as well to manage the day to day operations.
Investment totally depends on the concept. If you are doing a QSR concept it would be around Rs 22-24 lakhs, if you are doing a dining firm it would be around Rs 70-80 lakhs we do have a dark kitchen format again and catering where the investment varies between Rs 25-30 lakhs.