- May 1, 2019 / 3 min readTCB has been operating out of five star-hotels owned and operated by MBD Group for more than 15 years.
MBD Group has launched the new outlet of the Chocolate Box and Lounge (TCB) at Ludhiana’s MBD Neopolis, foraying into malls. TCB has been operating out of five star-hotels owned and operated by MBD Group for more than 15 years.
As part of its expansion plans, the brand is eyeing to expand its footprint to 100 lounges across India at premium high street destinations and luxury malls in gateway cities and state capitals in the next five years.
Satish Bala Malhotra, Chairperson, MBD Group, said, “MBD is acclaimed for its innovative food and overall experiences through fine dining and casual dining restaurants. Taking a step further, we have introduced TCB in this iconic mall in one-of-its-kind format, and therefore, we are excited about this unique ideation of TCB offering signature items in a new avatar for city’s food buffs.”
Monica Malhotra Kandhari, Managing Director of MBD Group, stated, “We have designed this modern and luxurious open café, TCB. Given the kind of elegant and luxurious experience TCB targets to achieve, we have tried to get a French decorative scheme to make its appearance modern and eclectic.”
Sonica Malhotra, Joint Managing Director, MBD Group, added, “This newest outlet of The Chocolate Box and Lounge in Ludhiana’s MBD Neopolis is the latest iteration on the international format with competitive pricing strategy. We are looking at fast-paced expansion of TCB lounges across high streets and luxury malls, aiming to touch 100 outlets pan-India in the next five years.”
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