Lavazaa Coffee launches Tierra Bio-Organic in India

Lavazza, the globally renowned Italian coffee brand has introduced a unique and premium offering, with the launch of Tierra Bio-Organic, the first organic coffee.

“The organic trend is big in the coffee sector and it is seeing increased traction with more and more people becoming aware of the benefits of the organic, sustainable route,” shares Jai Ganesh Ramnath, Managing Director – Lavazza India by adding that there is more focus on this segment, largely driven by young consumers who are eager to try out new aromas and are still concerned about the roots of where the product comes from.

From plantations where, organic farming is practised,and the principles of environmental sustainability are respected, this new blend is yet another innovation in the history of Lavazza.  An endless stream of revolutionary new products going back to 1910,when Luigi Lavazza created his first coffee blends, Tierra Bio-Organicis Lavazza’s first productfor the home segment grown with organic certification,which ensures the qualitative,social and environmental standards are adhered to,in coffee production.

The products unique aromatic quality stems from the processing methodology and the high altitude of the farms. The beans for this 100% organic Arabica coffee are roasted longer, with a combination of low and medium temperatures to deliver a perfect combination of taste, body and aroma.

The notable floral and ripe fruit notes, on the other hand, reflect its geographical origins in central and south America. Lovers of coffee in all its manifestations, from the fastest espresso to the more common moka preparation, can enjoy the unique experience of the neworganic Lavazza product,in their own homes.

Tierra Bio-Organic is available at all leading supermarkets and online on Amazon.in.