With this move, TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers.
Through this partnership, Third Eye Distillery aims to enable and accelerate Countertop’s growth and uplift the Indian bar industry through training and education.
The Biergarten is dedicated to serving top-notch, authentic beers and exhilarating cocktails which make the mind and heart feel lighter while the ambience creates cherished memories.
Launched by Alcopop Spirits, BEAT Cocktails is the brainchild of two young entrepreneurs, Vidur Relan and Rohan Khare, who are passionate about disrupting the drinking culture in India.
Customers can also order for these beverages through contactless delivery, contactless takeout, on the go or can get them at the nearest McCafé outlet.
Asked about whether the company was in a position to take on global giants like Coca-Cola and PepsiCo which have also been betting big on the juice market, Singh said, "We welcome competition and are confident of facing the same.