With this appointment, MEBL strengthens its commitment to building iconic brands, expanding into new markets, and driving its premiumization strategy…
The new Bobbles lineup includes nine flavours, catering to customers who enjoy either popping boba or chewy boba, aligning with changing preferences…
Carlsberg, which currently has seven breweries in India, recently spent ₹350 crore to develop its facility in Mysuru, Karnataka. New production lines…
Evocus continues to lead in innovation by collaborating with renowned cafes and hotels such as Bawri India, Perch Wine & Coffee Bar, and more.
This spectacular launch happened on Women’s Day to celebrate the spirit of innovation, inclusivity, and the dynamic women shaping the craft beer…
Since its successful debut in the USA and South East Asia in 2024 with its two flagship products- Tequila Blanco and Tequila Reposado, Loca Loka has…
This beer blends traditional regional flavors with international brewing standards to produce a premium beer.
The Delhi consumer commission asked PepsiCo India to pay the amount along with compensation of Rs 10,000 and litigation charges Rs 10,000 within 30…
West Bengal, ranking second in alcohol consumption according to a 2021 study by ICRIER and PLR Chambers, presents an emerging market for Radico…
The four new, fun and innovative non-alcoholic specialty beverages are curated to provide customers an exciting fizzy experience of Coke and Sprite…
By targeting both smaller and larger states, Salud is catering to a diverse range of consumers, offering its fashionable lifestyle and premium…
With its creative new offering, cool, yet laid-back atmosphere coupled with great service, Miss Margarita, is set to become your go-to destination…
The Broken Bat Gin is available across Goa(INR 1450), Maharashtra(INR 2400), Karnataka(INR 2450).
The new flavor, born from the collaboration of one of the fastest-growing caffeine innovation FMCG companies in India and one of the most iconic…
The brand introduced an exclusive product line of energy drinks with its 4 exclusive variants namely, Classic, Absolute Black, BCAA, and Zero Edition. The company also aims to capture a double-digit market share in the next two years
Brand's inflationary pressure on costs is expected to persist in the near future, and the company intends to take appropriate measures to minimize its impact as much as feasible.
With this launch, it will gain a stronger presence in the Northeastern market by introducing consumers to the 'premium' taste.
The funds will be deployed to expand production capacity by commissioning new breweries and expanding its existing facilities.
Optimized for both mobile and desktop usage, the MetaBar taps into the growing interest in the Metaverse especially the youth and their willingness to experiment with novel digital activations.
Stranger & Sons is a contemporary Indian Gin, the debut spirit from Third Eye Distillery in Goa, founded by Sakshi Saigal, Rahul Mehra and Vidur Gupta in 2018.
Right from launching the country's first cocktail in a bottle, G&T 2.0, to being the first to enter the Metaverse with a roadmap, the brand has redefined the rules of the urban lifestyle.
With this move, TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers.
The brand will also be unveiling Fruzzanté in Meghalaya, Sikkim, Assam, and West Bengal.
Through this partnership, Third Eye Distillery aims to enable and accelerate Countertop’s growth and uplift the Indian bar industry through training and education.
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