Starbucks makes ordering easy, launches order-ahead app in the US

Starbucks, the global coffee major, has made ordering more easy by launching the order ahead app in order to avoid people waiting in long queues in the cafe.

The update enables customers in the US to order and pay ahead for their purchases, shared a Starbucks statement.

Once customers are at the cafe they can collect their pre-ordered food and coffee from the bar area at the Starbucks cafe of their choice.

The app provides a timeframe for when the order will be ready.

Starbucks tested the new feature in several cities before rolling it out nationwide this week.

The company is also planning to launch the app in the global markets by next months.

"Bringing Mobile Order and Pay to our customers is about meeting their needs of convenience and customization at any time of the day," Adam Brotman, Chief Digital Officer, Starbucks shared in a statement.