Uppal Brewers & Distillers to Debut with SOORAHI Whisky in January 2025

Uppal Brewers & Distillers (UBD) has announced that they will be launching their first product, SOORAHI Finest Blended Indian Whisky, is scheduled to go on sale in January 2025.

The brand was founded by Ankur Sachdeva, a veteran of the Alco beverage industry, Kanhav Uppal, the Uppal Group, and Manish Uppal, the Chairman and Managing Director of the Uppal Group, with the goal of revolutionizing the premium spirits market.

The business, which is currently only available in Delhi, has ambitious aspirations to expand throughout India and into other markets in the upcoming years. SOORAHI, which costs INR 1700 in Delhi, provides an alluring blend of high quality and affordability.

SOORAHI is the epitome of adventure, expertly fusing the knowledge of an experienced blender with carefully chosen ingredients. SOORAHI, which takes its name from the Hindi terms "soo," which means good, and "rahi," which means traveler, is notable for its ability to blend modern appeal with reverence for history. The name represents the period of exploration and exploration that the Indian alcoholic beverage industry has gone through in recent years. Symbols of direction and aspiration, like a compass and North Star, are also included in the package.

 “This entrepreneurial leap is an exciting challenge. Our focus is on creating brands that resonate with discerning consumers and SOORAHI is our first step. Our vision with SOORAHI is to introduce an Indian whisky that goes beyond expectations while celebrating our cultural roots. This venture denotes a commitment to excellence at every level; be it blending, packaging, or the overall experience. We aim to create a product that resonates with consumers who value quality, elegance, and a sense of pride. SOORAHIis a representation of evolution, discovery, and aspiration for modern India,” said Ankur Sachdeva, CEO and Co-Founder of Uppal Brewers & Distillers (UBD).

The debut of Uppal Brewers & Distillers into the high-end whisky industry comes as Indian customers' need for product that balance authenticity with international standards of quality is increasing. With a whisky that honors sophistication and Indian craftmanship, SOORAHI promises to start a new era for the industry.